Business Studies (CBSE Class 12): Projects, Assignments, Notes prepared by subject matter experts. Guidelines for Class 12 Business Studies Project CBSE Class 12 students have to make a Business Project as part of their Class 12 Business Studies (BST) wherein they have to do literature review, gather data, make inferences and give conclusions. Here’s how […]
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Notice writing for Class 10 ICSE: Format, Examples, Samples
Learn notice writing for Class 10 ICSE students. Find examples, samples and format for notice writing. Notice Writing: A notice is a short piece of writing that one sees on the notice boards of schools. It is a formal style of writing and is used to draw attention to important pieces of information. Notices are […]
Patanjali Promotion Mix
Patanjali is one of the very well recognized Fast Moving Consumer Goods Brand in India. The company is known for the Ayurveda concept. The company has various successful brand like Dant Kanti, Kesh Kanti, Divya Dant Manajan and many more. It will be easy for the organization to launch a product extension (such as ice […]
Keller’s Brand equity Model (CBBE Model)
One of the main objectives of the branding team of a company is to increase the brand equity of the organization. There are several ways in which this can be done, and one of the ways is to follow the Keller’s Brand equity model (also known as the CBBE model of Keller). Introduction Kevin Keller […]
Environmental Scanning
Environmental scanning is an activity that helps an organization to identify the opportunities and threats in its environment. It is the systematic, ongoing collection and interpretation of data about internal and external factors that affect marketing and performance. According to Aguilar (1967), environmental scanning is the process of gathering information about a company’s external events […]
How to Prepare for an Elocution Competition
Elocution refers to the art of speaking in public. Here’s how to prepare for an Elocution Competition. Elocution Competition: Format You will be provided with various topics and depending on your age, you may be asked to prepare a speech for 2-5 minutes. There could be multiple rounds. You may have to go through an […]
EVS Project (Class 11 ICSE): FYJC
EVS Project for ICSE Class 11 (FYJC) students. Guidelines for writing project report It is mandatory for the students to write project reports according to the following guidelines. A reference list of project topics is usually provided by the school/college. Evaluation of Project work is done according to the guidelines. Selection of the project topic […]
Drones: The Future of warfare
The Nagorno-Karabakh conflict is seen as a turning point when it comes to the use of UAVs in warfare and the consequences seen will have a large effect on the perception of combat drones as a combat system in years to come. In recent years, militaries around the world have been using drones for its […]
Carroll’s CSR Pyramid: Understanding the Four Levels
Carroll’s CSR pyramid is a framework that explains how organisations can take social responsibility, it highlights the four important types of responsibility of organisations. The more important responsibilities are placed towards the bottom of the pyramid. Carroll’s CSR pyramid suggests that firms should engage in practices and take responsibility at four levels – Economic, Legal, […]
Deviant Consumer behaviour
Consumers can often be their own “worst enemies”. Consumers’ desires, choices, and actions often result in NEGATIVE consequences to themselves and / or to society. Social pressures, a culture’s value of money, exposure to unattainable ideals of success, social status, and / or beauty – all contribute to negative consumer behavior. Consumers are NOT always […]
Schiffman and Kanuk’s model of Consumer Behaviour
Schiffman and Kanuk uses a marketing segmentation approach to explain Consumer Behaviour. The authors have explained the model in their book named ‘Consumer Behaviour’. Consumer buying behaviour is the study of the buying behaviour of consumers; it tries to understand the decision making process of the consumer, their shopping habits and purchasing behavior. Schiffman and […]
Responsible Management
Responsible management in business today means balancing the interests of the entire world (people, business, environment) in order to benefit existing as well as future generations. Identify a company or organisation of your choice. identify ONE major responsible management challenge your case company faces. Choose ONE of the following corporate functions to address that challenge […]
Balanced scorecard (BSC): Framework to identify and improve internal functions
Balanced scorecard (BSC) is a strategic management performance metric that provides a comprehensive view of the business. In addition to finance measures, it also measures customer satisfaction, internal processes, and the innovation and improvement activities of the organization. Challenges of Traditional Budgeting Several executives felt for a long time that the traditional measures of financial […]
MASLOW’S Need Hierarchy Theory
Maslow’s Need Hierarchy Theory: Abraham Maslow propounded a theory of human motivation. Maslow identified five sets of human needs. The five sets of needs are arranged in a hierarchy of their importance to individuals. Maslow’s Hierarchy of Needs Maslow’s hierarchy of needs includes the following: Physiological needs Safety needs Social needs Esteem needs Self Actualisation […]
Churchill & Lewis Growth Stage Model
The Churchill & Lewis Growth Stage Model is a useful framework that helps analyse what particular stage of growth a small firm is at, and the issues and problems that they need to be aware of – now as well as in the future as the business grows. The five stages of small business growth […]
Belbin’s Team Role Theory
The Belbin Team Roles theory suggests how to select the right mix of people for a team that will help the team succeed. Every person has unique strengths and behaviour that can facilitate the progress of a team. Belbin’s theory identify behavioural strengths and weaknesses of workers at the workplace. Introduction While every firm desires […]
Tuckman’s theory: Various Stages of Group Development
Tuckman Model: Theory to understand the stages of team formation. This model reveals how teams transform as they go from the initial formation towards the completion of the project. You need a team to do take on bigger things and accomplish things faster. However, not every team works at the highest level of efficiency right […]
7 O’s framework of consumer research
The 7 O’s framework of consumer research helps marketing managers understand more about the consumers in the target market. The 7 Os stand for Occupants, Objects, Objectives, Organizations, Operations, Occasions, Outlets. Here’s what they mean. Occupants: Who buys, Who constitutes the market? Objects: What does the market buy? Objectives: Why does the market buy? Occasions: […]
Functional Level Strategies
Strategies for different functions of management are known as functional level strategy. Functional Level Strategy is concerned with operational level decision making, called tactical decisions, for various functional areas such as: Marketing Finance Production Logistics Research & Development Human Resource Functional level Managers operate at lowest hierarchical level of strategic management. This level is responsible […]
Hofstede’s Cultural Dimensions Theory
Organizational anthropologist Geert Hofstede is well known for his research studies on social values that suggest that cultures of different nations can be compared in terms of five dimensions. Developed by Geert Hofstede (1984), the cultural dimensions theory ((Hofstede’s Cross Cultural research work)) is a highly recognised framework for cross-cultural communication describing the effects of […]
