Market research is the systematic process of collecting, analyzing, and interpreting information about a market, product, or service. It is a vital tool for businesses to gain insights into their target audience, understand consumer preferences and behavior, identify market trends, and evaluate the viability of a new product or service. By conducting market research, businesses […]
Blog
Research Ethics to consider when designing research
An ethic is basically a moral principle or code of conduct which influences what individuals and communities do. In academics (projects and dissertations), ethics are concerned with the way students behave in conducting their research work. It is important to carry out research work in accordance with sound ethical practice. A research work may be […]
Placement Report: Reflect on your work placement experience
A work placement report is a summary of a student’s experience during a period of work as part of their studies, often as part of an internship or co-op program. A work placement report reflects on your work placement experience from a developmental perspective by drawing in theory and its application in the workplace. A […]
Global Retailing
Global Retailing is any retailing activity that crosses national boundaries. For centuries entrepreneurial merchants have ventured abroad to seek out merchandize and to establish retail operations. Today’s global retailing scene is characterized by great diversity. Diversity in the Global Retailing Scene Department stores literally have several departments under one roof, each representing a distinct merchandise […]
How to get notes from a Chapter: Effective ways
Even though the current education model is interactive and immersive, and students no longer have to learn things by rote methods, many parents and students feel the pressure before exams/assessments/unit tests. And I am talking about primary school students here. Going through all the chapters of the textbook before the exams can be daunting, even […]
Global Branding and Glocal Branding Strategies
Branding is about creative a strong perception of a company and its product/services in the minds of the consumers. A truly global brand: meets the wants and needs of a global market is offered in all world regions has the same brand name, and in some instances, a similar image and positioning throughout the world. […]
Economic Integration: Various Levels Explained
Economic integration is an arrangement between several countries to improve trade between them. In the global landscape, Economic Integration usually can be classified into various additive levels. Regional Economic Integration (Preferential Trade Agreement) The WTO promotes free trade on a global basis, however countries in each of the world’s regions are seeking to liberalize trade […]
Self-Reference Criterion (SRC) Explained
In attempting to understand anther culture, we inevitably, interpret our new cultural surrounding on the basis of existing knowledge of our own culture. There is a human tendency towards ethnocentricity. These ‘biased’ interpretations happen unconsciously, and they prevent cultural empathy. Lee (1966) introduces the self-reference criterion to characterize our unconscious reference to our own cultural […]
The EPRG Framework/Model of International Business
EPRG (acronym for Ethnocentric, Polycentric, Regiocentric, and Geocentric) is a framework to explain internationalization approaches of businesses. It is used in the internationalization process of businesses, and helps understand the type of orientation a firm may have towards international business. The EPRG Framework explains Management assumptions (conscious & unconscious) or beliefs about doing business around […]
The Rising Power of Emerging Markets
The Emergence of a New Economic Powerhouse: The rise of BRICS (Brazil, Russia, India, China and South Africa) as the 21st century’s engines of global economic growth. There is a shift of power within the world economy towards these countries, especially China. These countries look interesting for global marketers due to the following reasons: Growing […]
Understanding Global Competition and Strategies Moves
Understand the structure of Global Competition and resulting strategic options. The Globalization of Competition An inevitable consequence of globalization of markets is the growth of intense competition on a global scale. Liberalization, deregulation and privatization are the three forces that are transforming the global business environment and lead to a greater number of competitors and […]
The 4 Vs of Operations Management Explained
In Operations Management, the 4Vs refer to the four dimensions used to assess operations processes. Typology of Operations: 4Vs Operations can be categorised into four dimensions, referred to as The 4Vs typology. These four dimensions are Volume, Variety, Variation in demand, and Visibility. Volume It refers to the Quantity (units) of products that a company […]
Study in Germany: Useful academic resources
From traditional to modern, Germany is a country of growing opportunities for students all across the globe. Germany is a popular destination among students for education. It has a credible education system which is in par with US. and U.K. programs. The diversity in subjects and the excellent faculty is also what draws students, especially […]
List of How-To Topics for Essays, Speeches, Presentations, and more
List of “How-To Topics” on a variety of subjects. You can use these for essays, speeches, presentations, demonstrations and more. Schools and Colleges often give various academic work to students to help them become more competent, become better writers or presenters. One way they do this is by giving them a “how-to” topic and ask […]
Bottom of the Pyramid (BOP) Markets
Prahalad (2004) and Karnani (2007) discuss the role of private sector companies in responsibly serving bottom of the pyramid markets (low income markets) in efforts to reduce poverty. Prahalad (2004) suggests that businesses and governments should stop thinking of the poor as victims but as value-demanding consumers. BOP markets should be part of core business […]
Global Advertising: Breaking Down Borders
Global advertising may be defined as messages whose art, copy, headlines photographs, taglines, and other elements have been developed explicitly for worldwide suitability. A standardized ad campaign requires a key message, delivered to the target audience, that must resonate across countries and cultures. Here are a few Examples: Nike (“Just do it”) McDonalds (“I’m lovin’ […]
Global Marketing: Definition, Scope, Strategies, Examples
In a globalized world, the entire world is a marketplace, and market segments are no longer considered based only on the basis of national borders. Products have always been travelling and international trade has existed for centuries. While international trade is not new, the mass-marketization of products in a globalized marketplace is new. Definition of […]
Marketing Environment: Understanding the internal and external environment
Marketing operates in a complex and changing environment. The marketing environment is the environment that a business operates in (Whalley 2010, p. 50). It involves the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers (Kotler et al. 2013). The marketing environment involves an internal […]
Indian Electrical Machinery Industry: Research, Analysis, Notes
Electrical Machinery Industry in India: Research, notes and projects. India’s electrical machinery and equipment industry is growing due to the improved electricity access in semi-urban and rural India. Several states in India today have a well-developed physical and industrial infrastructure and a well-developed power supply grid. Maharashtra has the maximum installed electricity generation capacity in […]
Product Adaptation and Standardization
Every business needs product/services that it can sell to potential customers. While firms would prefer to have standardized products that they can sell over the world, there are various factors that compel firms to adapt their products. In general, products that offer high core product benefits and require less support services are better suited to […]
