Customer Acquisition and Customer Retention are two essential strategies in marketing that focus on acquiring new customers and retaining existing ones. Customer lifecycle management (CLM) involves measuring various customer related metrics, which, when analyzed for a period of time, provides insights about the performance of a business. The four phases of Customer lifecycle include Marketing, […]
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What is Relationship Marketing? Definition, Benefits and Examples.
Relationship marketing is a connection between equal partners, characterized by trust, commitment, communication, and sharing, which results in the mutual achievement of goals. It is basically interaction in networks of relationships. Relationships require at least two parties who are in contact with each other. The basic two-party relationship of marketing is that between a SUPPLIER […]
Colloquium (Presentation) for Thesis or Dissertation: How to write, structure
In the context of a thesis or dissertation, a colloquium typically refers to a presentation or oral defense of the research work done by the student. It is an opportunity for the student to present their findings, methodology, and conclusions to a panel of faculty members, experts, and peers. Once you have completed your thesis/dissertation, […]
Customer Value Chain
Francis Buttle’s Customer Value Chain outlines the stages involved in creating customer value and building profitable customer relationships within the context of customer relationship management (CRM). Customer Value Chain provides a systematic means of displaying and categorizing value activities and margin. At each stage in the value chain, there is an opportunity to contribute positively […]
Customer Value and Customer Perceived Value (CPV)
Customer value is the customer’s evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers (Kotler et al. 2008). Image adapted from Kotler and Keller (2016). In traditional organization, the business model adopted was “top management” at the top and customers at the […]
Essay On Advertisement for School Students
Essay Topics for Students from Class 6, 7, 8, 9, 10 Topic: Impact of Advertisements on Consumers Advertisements play a significant role in our daily lives, influencing our choices and shaping our perceptions of products and services. In today’s fast-paced world, we are bombarded with advertisements through various mediums, such as television, radio, social media, […]
History of Toys: Trace the Evolution of Playthings through this Toy Story
From dolls to robots, toys and playthings have evolved through time. Here’s a brief history of toys. In this blog post, we will take a journey through time to explore the history of toys, from the earliest known examples to the modern era. We will examine the role of toys in human culture, and how […]
Thesis Statements: How to write (Examples)
A thesis statement is an important part of an academic paper as it helps the reader to clearly identify the points to be discussed in the rest of the paper. It typically appears towards the the end of the introduction of the article. Including a thesis statement in your academic writing (essay, research paper) helps […]
Speed reading: Top reasons to improve it
Speed reading is a set of techniques that helps you increase your reading speed while maintaining comprehension. It involves getting rid of certain reading habits and using specific patterns to read faster. The goal is to absorb more information quickly and efficiently. Students and researchers work on big projects, capstone projects, assignments, dissertations and thesis, […]
Research Philosophy & Paradigms
Research philosophy informs how the researcher plans to study the external world, the beliefs and assumptions, that guides the research process. There are various research philosophies that exists which the researcher could adopt in evaluating a phenomenon. Research philosophy refers to the assumptions and beliefs that guide researcher in data collection, analysis, and interpretation. The […]
Research approaches and strategies
Research approaches guide how researchers gather and analyze data to answer specific research questions or achieve particular research objectives. It is the broader philosophical perspective that influences the researcher’s choice of methods and design. Common research approaches include deductive (hypothesis-driven), inductive (data-driven), qualitative, quantitative, mixed-methods, and action research approaches. Related: Complete guide to understanding the […]
Representation of women in Bollywood Films
Women in Bollywood films have been subject to stereotypes and objectification, and appeared in supplementary rituals for a long period of time. Media also played a part in communicating messages to the masses and shaping their 1ideologies. “Men act, women appear. Men look at women; women watch themselves being looked at”. This quote suggests very […]
Dadasaheb Phalke, the painter-photographer who became the father of Indian cinema
After watching a silent film, The Life of Christ, Phalke shut his printing business and decided to become a filmmaker. He made India’s first full length feature film, Raja Harishchandra. Here’s more about the Father of Indian cinema: Dhundiraj Govind Phalke, popularly known as Dadasaheb Phalke, was born on April 30, 1870 in Nasik, Maharashtra. […]
Social Impact of Bollywood on Indian culture
Movies are one of the most influential tools of communication and society does learn a few things or get influenced to some extent through films. Bollywood films have been doing the same over the years, but in most cases, these films have simply mirrored the culture and shown what is going on in the society. […]
What is Critical Thinking: Steps to Develop this Skill
Critical thinking is a cognitive process that involves analyzing, evaluating, and interpreting information or arguments in a logical and systematic manner. It is about questioning everything you read, weighing up the various perspectives, and using evidence to form opinions. Here’s how to develop critical thinking. What is Critical Thinking? The word “critical” can mean different […]
Engaging Class 11 (XI) English Project Topics and Ideas
Class 11 English Project: Explore unconventional topics an ideas for your Class XI English Project. Also, ace your English project with these useful tips and tricks. Write an Autobiography Topic: Autobiography (Autobiography of a Tree, Autobiography of a Pen. Autobiography of a Rupee Coin). Structure: Introduction, What is a Autobiography, Aim of the project, Learning […]
Countries and Capitals of the World: GK & Geography Questions
There are nearly 200 countries in the world, each having a capital city of its own. Africa Algeria – Algiers Angola – Luanda Benin – Porto-Novo Botswana – Gaborone Burkina Faso – Ouagadougou Burundi – Gitega Cabo Verde – Praia Cameroon – Yaoundé Central African Republic – Bangui Chad – N’Djamena Comoros – Moroni Democratic […]
Validity and Reliability
Validity and reliability are important concepts in research used to evaluate quality and accuracy of measurement methods and data. To understand the concept of Validity and reliability, you can apply it to everyday use to get a sense of what it could mean mean (for example, is that writer’s opinion valid; is the courier service […]
Top Resume mistakes that may be costing you the Interview
A well-crafted resume is essential to secure an interview; however, your resume may be having some mistakes that may be hindering your chances of being considered for an interview. Here, we highlight the top resume mistakes that you must avoid and suggest best practices that will increase your chances of standing out and landing that […]
Principles of research design
Research design refers to the overall structure that guides a research study and ensures that the data collected will help answer the research question effectively. It involves determining the type of study, selecting data collection methods, defining the sample or population, and outlining the steps to be taken to gather and analyze the data. The […]
