Market analysis involves conducting a quantitative as well as qualitative assessment of a market in order to understand the tangible and intangible factors at play in an industry. It looks at the size of the market, various customer segments, competition, and the economic environment. Companies often turn to third-party market research providers to perform market […]
Business Management
Chi-Square Test
Chi-square Test help us in providing with the method to evaluate whether or not the frequencies which have been observed empirically differ significantly with those that have been expected under a certain set of theoretical assumption. A chi-squared test can then be used to reject the hypothesis that the data are independent. Also considered a […]
What is Tri-variate analysis?
Tri-variate analysis: In some cases, the researcher tries to find out a third variable which is affecting the relationships between the two variables. In that case the researcher has to examine the bi-variate relationship between the two variables and examine the bivariate relationship by controlling the effects of the third variable. This is done in […]
Direct Marketing: Dove brand
Direct Marketing project (product – Dove). Dove is a beauty and personal care brand, owned by Unilever. It operates in the FMCG sector. DOVE AS A BRAND Dove’s product line includes deodorants, body washes, beauty bars, lotions, moisturizers, hair care and other facial care products. They sell all their products by saying that deep moisturizing […]
Organizational Behaviour
Organizational behavior involves studying individual as well as group performance within an organization. In this area of study, human behavior at the work place is closely studied to see its impact on job structure, performance, communication, motivation, leadership, etc. Historical Evolution of Organisational Behaviour Historical Development of Organisational Behaviour, Events Instrumental in the Development of […]
How to Read an Academic Journal Article?
Here’s how to read and understand an Academic Journal article so that you can derive the maximum benefit from your reading. What is an Academic Journal article? Academic journals are periodicals in which researchers publish their work. They are usually peer-reviewed journals, meaning that the work is reviewed and evaluated by other scholars before publication, […]
Organizational conflict
Organizational conflict is the discord that arises when the goals, interests or values of different individuals or groups are incompatible and those individuals or groups block or thwart one another’s attempts to achieve their objective. Functional Conflict It is healthy disagreement between two or more parties. In functional conflicts, people primarily differ on ideas or […]
How to write a Research Proposal (Academic Proposal): Tips, Templates & Format
An academic proposal (research proposal) is usually the first step before embarking on a major academic work such as Dissertation, Thesis, Capstone Project, Black book Project. The purpose of the research proposal is to convince your professor that the topic chosen is appropriate and the approach suggested is sound. Once the proposal is approved, the […]
Management: Definition & Importance
Management is a wide term and can be explained in various ways; there is no single widely accepted definition for the term ‘management’. What is Management? Management is the art of getting things done by others and by formally organized groups. Management: Characteristics Management as a continuous process: Management can be considered as a process […]
Turnitin: How to use (guide for students)
Turnitin is a text-matching tool/software and is used by universities to check assignments and projects submitted by students to check for instances of academic misconduct. What is Turnitin? Turnitin is an assignment collection and originality checking tool which is used by thousands of educational institutions worldwide. It is used for plagiarism in a student’s submitted […]
Research aims, objectives, problem statement
Learn about problem statement, research aims, objectives, research question and hypothesis. Once you have the research hypothesis or research question, you can define the aims and objectives of the research. Research Aims & Objectives Research aims and objectives summarizes what a researcher wishes to achieve/accomplish through the project and provides direction to the study. Writing […]
Bigbasket- India’s Online Grocery Store (Case Study)
Bengaluru-based grocery startup BigBasket (Website bigbasket.com) has come a long way from being a grocer startup to becoming a unicorn (privately held startup company valued over $1 billion) and it is the only grocer in India to achieve the distinction. Today, BigBasket is India’s largest online food and grocery store. You can choose from a […]
How to write an essay: Effective tips
Top tips on how to write an impressive essay; these tips can be used to write an effective essay for college as well as for high school topics. The essay is a particularly academic form of writing and is a standard method of developing and demonstrating a student’s intellectual abilities at almost all levels of […]
Impact of climate change on economic growth and development in Denmark
Denmark is a Scandinavian country considered to be one of the most economically and socially developed countries in the world. Danes enjoy a high standard of living and the country ranks highly in education, health care, civil rights, democratic governance, prosperity, and human development. Denmark’s economy is large driven by the meat and dairy industries; […]
Ethical & Practical Issues in Research and Academic Work
The major ethical issues in conducting research discussed. Respect One of the important qualities of a good project is to respect the people and their opinions that may form part of your project research. This is underlined by expectations from various bodies involved in monitoring higher education. It is also expected by the society in […]
Qualitative Data Analysis
Qualitative Data Analysis: Understand the principles and methods of qualitative data analysis with practical examples. If you have just conducted a qualitative study involving Interviews, Focus Groups, Observations, Document or artefact analysis, Journal notes or reflections, you will need to do qualitative data analysis (similar to how you have various statistical tests for quantitative data). […]
Content Analysis – (Research)
Content analysis is a research tool used to determine the presence of certain words, themes, or concepts within some given qualitative data (i.e. text). What is Content Analysis? ‘An approach to the analysis of documents and texts (printed or visual) that seeks to quantify content in terms of predetermined categories and in a systematic and […]
Observational methods in Research
Ethnography, observational methods and content analysis in research work. What is Ethnography? Ethnography involves a systematic study of people and cultures. Ethno: people; Graphy: describe something Ethnography: describing and understanding another way of life from the native/insider point of view (Neuman, 2007). Ethnography is about observing and understanding how people live their lives, its about […]
Master of Commerce (M.Com) Programme Guidelines for Project Work (University of Mumbai)
Master of Commerce (M.Com) Programme Guidelines for Project Work (University of Mumbai) at Second Year Semester III and IV under Choice Based Credit, Grading and Semester System. Introduction Inclusion of project work in the course curriculum of the M.Com. programme is one of the ambitious aspect in the programme structure. The main objective of inclusion […]
How to formulate a research question?
A research question is usually the first step in any research project. Here’s how to come up with a strong research question for a research paper, thesis or dissertation. Also understand how it differs from a hypothesis. A research question is a question (or questions) that your research intends to address. Your research does not […]
