Renewable energy sources such as wind energy are important for countries as sustainable development requires a continuous and efficient energy supply, and it also offers environmental and social benefits. Wind energy as a power source has been growing exceptionally well in recent years. Countries around the world are looking at producing electricity using renewable resources, […]
Business Management
Visual Research Methods
Visual research methods are those that use some kind of imagery into the research process. Visual Data Visual Data potentially encompasses any object, person, place, event or happening which is observable to the human eye. It is only through a conceptual framework (i.e. theory) that a given “object” can become “data” for investigation. Visual data […]
Amway Business Model, Marketing, Business Strategies
Amway (short for ‘American Way’) is an American company and has the world’s largest direct selling business. The company uses multi-level marketing to sell a range of products, including health, beauty, consumer durables and home care products. SWOT of Amway Strengths Global presence (100+ countries) Strong product portfolio (450+ items) High-quality, premium positioning Established IBO […]
Comic Con International, San Diego: Events Management
Introduction The event chosen is Comic-Con International: San Diego. This case study is going to study about a brief history of Comic-Con International, which is held every year in San Diego. Further Research will be done, analyzing Comic-Con, using the event concept framework as well as a critical analysis of whether, Comic-Con is embedded into […]
5Ws of the event: Questions to ask when creating Event Concept
While doing the preparation work for any event, it’s important to plan how the visitors will experience it. When it comes to planning events of this scale, key elements have to be considered and a clear event concept has to be formulated. Allen et al. (2008). Event concept The core task while planning an event […]
Stakeholders in Event Management
A stakeholder is a person (or an organization) who can affect or will be affected by the event. Stakeholders in this case are people, agencies, bodies, communities, who are directly involved or interested in the Olympics and related projects. Direct stakeholders are important to ensure the smooth execution of the event, and are directly involved […]
Plastic Waste & Pollution: Environmental Effects
The main objective of this research is to provide a systematic review of the literature on the various social initiatives to improve awareness and to reduce plastic waste, to improve processing of plastic waste, and to provide recommendations. If the demand for plastics follows its current trajectory, global plastics-waste volumes would grow up to 460 […]
Post-Industrial Society: Definition and Characteristics
Post-Industrial Society: Definition and Characteristics. Introduction Since the 1960 and 70 the US economy was threatened by the economic recovery of Europe and Japan. It was facing the challenge of third world nationalism and an unprecedented rise of oil prices. The war in Vietnam had further weakened the US and its economy was losing its […]
APA Referencing Guide
APA referencing style: Complete guide on how to cite resources using the APA referencing. References written in APA format should be alphabetically listed. Please see below how to cite studies taken from different sources. Text taken from Books Anastasi, A. (1968). Psychological Testing. London: MacMillan Publishers Ltd. Article taken from Journal Dennision, B. (1984). Bringing […]
How does Design & Technology affect society
In the past I have never paid lot of attention to the design, logos of certain brands (though I appreciated things that were smartly packaged), but after learning more about this topic, I now try to think what could have been the reasoning behind certain shapes, colours, typeface, etc. that the top companies use. Apple […]
Digital signatures: Notes
A signature on a document means the person signing it takes responsibility of the content mentioned in the document. Digital signature is a signature developed for the online world; it allow us to verify the author and authenticate the message contents. What is a Digital Signature Certificate? A Digital Signature Certificate is a secure digital […]
Business Plan (Concept, Samples & Examples for Students)
Business plan content, samples, and examples for students Small or Medium-sized Enterprises (SMEs) Several economies now have a significant numbers of small or medium-sized enterprises (SMEs) (the definition of an SME may differ somewhat across countries). As well as providing a living for their owners, SMEs make a significant contribution to the economy generating significant […]
Outsourcing: Introduction, Benefits, Questions
Almost all the top companies in the world outsource their work. So what does outsourcing mean and how does it benefit a company? Here’s more on outsourcing. Introduction Outsourcing is when a company hires another company to perform certain functions so that it is able to focus on its core activities. Wikipedia defines it as […]
MARKETING & SOCIETY: Notes, Essays
The marketing and Society module has helped me understand that Marketing is no longer only about using the Marketing Mix via the 4Ps, but also about being innovative and adopting new strategies. It’s about presenting a more coherent message to the audience in a consistent manner, considering that there are several ways to reach out […]
Business Ethics & Sustainability (Notes, Assignments, Case Studies)
Business Ethics / Professional Ethics and CSR (MBA notes, assignments, case studies) Ethics are moral principles that govern a person’s behavior or the conducting of an activity. An ethical issue is a problem or a situation that requires a person or an organization to choose between two alternatives that must be evaluated as ethical) or […]
Basic Communication Model
Communication can be viewed as a process, and you can identify and improve the skills you need to be more successful. Here we take a look at the basic communication model. Several variations on this process model exist, but these eight steps provide a practical overview: The sender has an idea. Whether a communication effort […]
Importance of culture in international business
Learn about the importance of culture in International Business. In the book Management Across Cultures: Challenges and Strategies, the author uses a grasshopper to explain how it is seen in different cultures. Academic questions Management (MBA) question on the importance of culture in International business: Question: “Global marketers must study and understand the sociocultural environment […]
Decision Making Process
Decision Making process involves various steps such as: Identify your goal Consider the consequences, why you need to take the decision Gather information about the various factors impacted by the decision, talk to the various stakeholders Do a comparison (pros and cons) of all the options Make the decision. Evaluate the decision, incorporate learning in […]
Financial Accounting: Notes, assignment questions and answers
Financial accounting involves producing financial statements (Income Statement, Balance Sheet, Statement of Cash Flows) for external stakeholders such as investors, regulators, and creditors. Accounting can be categorized as financial accounting and management accounting. These are two more common types of accounting. Other types of accounting may include tax accounting, cost accounting, and project accounting, among […]
E-commerce & Mobile Commerce: Introduction, Models
Electronic commerce refers to conducting business activities electronically over computer networks. Business activities that are strong candidates for conversion to e-commerce are: Paper based, Time-consuming, Inconvenient for customers. Business-to-Business E-Commerce B2B e-commerce is a subset of e-commerce. All the participants are organisations. It is a useful tool for connecting business partners in a virtual supply […]
