PESTLE analysis consists of components that influence the business environment and each letter in the acronym denotes a set of factors that directly or indirectly affect every industry. The Pestle analysis allows marketers to analyse the major environmental factors and examine the effect of these factors on marketing planning and implementation. What is PESTLE / […]
3 Levels of Strategy
A strategy refers to the set of actions that managers in a company take to increase their company’s performance. The strategy formulation task is the task of selecting strategies, whereas strategy implementation is the task of putting strategies into action. Strategies can be divided into various categories such as Corporate-level strategies, Global strategies, business-level strategies […]
Resource Based View (RBV)
The resource-based view (RBV) of strategy asserts that the competitive advantage & superior performance of an organisation are explained by the distinctiveness of its capabilities. It is sometimes also called the ‘capabilities view’. Proponents of RBV (such as Birger Wernerfel, Prahalad and Hamel, Barney) suggested that a firm should look within the firm to find […]
Personal Selling: Tool of the Communication Mix
Personal Selling: Tool of the Communication Mix Personal selling concerns interpersonal communication and the role is largely one of representation. Personal selling is a highly potent form of communication simply because messages can be adapted to meet the requirements of both parties, who meet face-to-face, as the communication develops. Objections can be overcome, information provided […]
Direct Marketing
The key role of direct marketing is to reach target audiences with personalized and customized messages that aim to provoke a change in the audience’s behaviour. A secondary role of direct marketing is to collect customer information, in order to feed future strategies and campaigns. In order to reach audiences with call-to-action messages, direct marketing […]
Ethical Theories: Overview
Understand the meaning of various ethical theories and key business ethics terminology. What is Ethics? Ethics refer to moral principles that govern a person’s behaviour or the conducting of an activity. It’s the branch of knowledge that deals with moral principles. More definitions: “Morality is concerned with the norms, values and beliefs embedded in social […]
Kant’s Ethical Theory: Kantian Ethics, Categorical Imperatives, Morality
German philosopher Immanuel Kant (1724–1804) is one of the most important philosophers although he is not very easy to understand. Kant was not a consequentialist, but attempted to base his moral theory on human reason rather than on feeling, as the utilitarians do. Kant starts off with the basic question, “What is a moral belief?” […]
Swimming with the Sharks by Joris Luyendijk: Book Review
In his book ‘Swimming with the Sharks’, the author Joris Luyendijk tries to find out what were the real reasons for the 2008 crash, and if sufficient measures have been taken post the crisis to prevent such instances from happening again. When Luyendijk starts on this assignment, the first thing he notices is that the […]
Michael Lewis Liar’s Poker (Book Review)
Michael Lewis Liar’s Poker (2006 [1989]) London: Hodder “Fuckspeak” in Finance: A Sociological and Gender Retrospective (Book Review) ‘”The fuckin’ frogs are getting their faces ripped off,” said the Pirhana, meaning the French [government] were losing a lot of money’ on a bond issue (p82). The “Pirhana” was one of the senior traders who came […]
TOWS Matrix
The TOWS Matrix is a framework that enables businesses to come up with business strategies based on its SWOT analysis, by connecting the internal as well as the external factors (Weihrich, 1982). Considering the strengths, weaknesses, opportunities (SWOT) and these in mind, further strategies are formulated. Advantages of Using the TOWS Matrix A TOWS MATRIX […]
Social Science SST Subject Enrichment: Activities, Projects
Subject enrichment activities in CBSE are activities that help students learn more about a subject beyond the regular curriculum. Social Science (SST) Subject Enrichment Project Work Activity – Class IX Question: Theme: Be Inclusive in Thought and Action. Topic: Clean and Green is our Perfect Dream: Sustainable Development “Never doubt that a small group of […]
What is Organisational Lifecycle?
Every organization goes through different phases; an organizational life cycle divided into the following phases: Existence / Start-up (or Birth): Early days of the company. Survival: Organizations try to expand their business (try to achieve growth) Maturity phase: Company reaches the peak from where it becomes difficult to grow further. Renewal Phase: Companies may reinvent […]
Business Economics: Concepts, Theories and Assignments
Business economics is the study of financial, organizational, market-related, and environmental issues faced by corporations. Business Economics encompasses: Study of scarcity, product factors, distribution, and consumption. Microeconomic analysis that involves understanding Supply and Demand, Cost Analysis, Market Structures and Consumer Behaviour Macroeconomic analysis that involves understanding Economic Indicators, Monetary and Fiscal Policy, Global Economics Business […]
Lean Startup by Eric Ries
The Lean Startup by Eric Ries is a book written for entrepreneurs and talks about how startups should go about launching their business. The author says that any startup should build a Minimum Viable Product, test it, learn from it, and build the next version. It should do this often during the product development. Write […]
Leisure (poem) by William Henry Davies
Leisure (poem) by William H Davies: Summary, explanation, meaning, analysis, question and answers. Although written simply, this is a very popular poem, and even those who read it a few decades back still recollect the poem because they can relate to it. Leisure: Complete Poem What is this life if, full of care, We have […]
Industrialisation in India: Notes and Solutions
Industrialisation in India: Study notes, questions and answers, projects (ICSE Geography). Industrialization is the process by which an economy transforms from an agricultural economy to one based on manufacturing of goods. Benefits of industrial change Increased job opportunities Higher innovation Increased production levels Improved standard of living Reduction in poverty Public vs Private Sector Public […]
ICSE Class 10 Math Project: Mathematical patterns in nature, architecture, designs
Question 1 Observe and record various mathematical patterns in nature/architecture/designs/floors and comment on their mathematical significance (Geometry). Introduction Shapes and Numbers have become the limelight of Mathematics-Research and now mathematics has grown from just solving sums to an experimentation and observation, finding relation to the real world and thus it involves science which brings us […]
Light travels in straight line: School science project
Experiment: Light travels in a straight line Materials needed: Torch, 3 cardboard pieces of the same sizes, Blackboard (or a black-covered book) Procedure: Make a hole in the three cardboards. First Setup: Place the 3 cardboards in a straight line. Place a torch at one end and a blackboard at the other end, with the […]
Management Principles, Theories, Concepts
Management theories are concepts related to sound management strategies, including any tools and frameworks that can be implemented in modern organizations. Contribution of F.W. Taylor towards management. Frederick Taylor’s theory of scientific management developed techniques for improving the efficiency of the work process. Based on a systematic study of people, tasks and work behavior, Taylor’s […]
Latest Human Resource Management Project Topic Ideas
Latest Human Resource Management Project Topic Ideas for MBA and other students HR Project Topics Role of HR in boosting employee morale and motivating employees post Covid Employment trends (what is changing in the job market) post Covid Role of HR in the Gig economy as permanent jobs making way for short-term work or gigs […]
