Learn to write effective business correspondence and learn advanced techniques through interactive and interesting exercises. You can be successful in business and in every area of life by learning to communicate correctly and powerfully. Most people in the business world write emails or letters on a daily basis. Some also write occasional reports, meeting summaries, […]
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Engine facts for Kids
Imagine having to walk or run everywhere, instead of travelling in a car, train or plane. Isn’t science supposed to make things easier for use? An engine, or motor, is a machine used to change energy into movement that can be used. The energy can be in any form. Common forms of energy used in […]
SMART goals: Definition and examples
SMART is the acronym for specific, measurable, achievable, relevant, and time-bound and applies to goals. These criteria when applied to goals, make the goals SMART. Success of any business depends on its ability to set thoughtful goals and measures to achieve those goals. SMART goals are examples of good goals as it increases your chances […]
Organisational Theory: Structure and Design
Management (MBA) questions, assignments on Organisational Theory. Q. Healthcare Pharma wants to conduct an internal analysis to understand the future of the company. Top management wants to conduct an internal environment analysis for effective planning. Suggest some techniques that can be considered for this exercise. Q. Arunam works for Hitech Solutions, a software development company. […]
Advertising and Promotions: Notes, Assignments, Projects
New businesses need to make people aware of their business, products and services. Established businesses need to make people aware of their new products and also ensure they do not switch loyalties. And that is where advertising is so important for any business. While advertising is important for businesses, it is also important for consumers […]
Budweiser ‘Whassup’ Advertising Campaign
Budweiser is an American beer brand and one of the best-selling beers in U.S. Budweiser’s “Whassup” is another successful and hugely popular marketing campaign. The campaign quickly became popular among the younger lot after it was launched, and won several awards. Beer brands have always used humour in their advertising campaigns, so this campaign was […]
“Just Do It” (Nike) advertising campaign
American company Nike produces footwear, apparel, equipment, and accessories. Not only are its products popular, its advertising slogan “Just Do It” is also extremely popular; almost everyone is aware of this iconic advertising slogan. However, not many are aware that the iconic message was conceptualised decades back. Since then, Nike’s core message has helped the […]
Capital Markets: Stocks, Bonds, Currencies
Capital markets are financial markets where instruments such as stocks, bonds, currencies, and other financial assets are traded. Corporate Ownership At the outset, a company can be financed by DEBT or EQUITY (common stock (shares). Once a company is established, it may need further financing for additional projects. This too can come from issuing more […]
Agriculture in India: Research, notes and projects
Agriculture in India (for School & College students). Find Research, notes, projects, case studies, and more, related to Agriculture and allied industries in India. Top Government Schemes in Agriculture in India The Government of India is fully aware of the problems faced by the agricultural sector in India and its importance to the economy. In […]
The Merchant of Venice: Summary / Story
The Merchant of Venice is a 16th-century play written by William Shakespeare. Let’s take a look at the story. Merchant of Venice – Summary Antonio and Bassanio are very close friends. Bassanio needs money to court the wealthy Portia, so he approaches Antonio, who is a merchant. Antonio doesn’t have enough cash in hand so […]
Taxation in India
Sources of Public Revenue Public Revenue refers to the resources raised by the Government for the purpose of fulfilling various functions aimed at maximising economic and social welfare. Sources of Public Revenue Tax Revenue: Direct Tax, Indirect Tax Non Tax Revenue: Grants & Gifts, Commercial Revenue, Administrative Revenue (Fees, Fines & Penalties, Special assessments, Escheats) […]
What is Strategic Management?
Strategic management is the process of setting goals, objectives and developing plans, policies in order to achieve those objectives, and then allocating the requisite resources to implement those plans. This is done in order to make the firm more competitive. Strategic Management What is Strategic Management? Strategic Management is concerned with establishing the proper “organization […]
Business Law
Management (MBA) questions, assignments on Business Law. Q. Jack and Jill are two individuals who have passed out from engineering college in Mumbai. Jack and Jill both have attained 18 years of age. Now both want to start a startup for robotic services. Can you advise them: a. What are (i) the different form of […]
Cost Theory (MBA notes, case studies)
Cost theory is a concept in economics in which costs such as fixed costs, variable costs, total costs, average costs, and marginal costs are analyzed to see how they influence a company’s production volume and its profitability. Elements of costs are as follows: Material Cost: Cost of material and commodities Direct Materials: Direct materials are […]
Industrial Relations & Labour Laws
Industrial Disputes refer to disputes between employers and employees/workers over various employment/working conditions related issues. Management (MBA) questions on Industrial relations and labour laws. Q. Kriday is an ambassador at UYC – United Youth Circuit (a UN Recognized Youth Organization). He wants to make his college mates aware of the Industrial Relations and Labour Law […]
Importance of bio-diversity in an ecosystem: Environmental Management / studies
Biodiversity refers to the different types of flora and fauna found in an ecosystem. Higher biodiversity means the ecosystem can sustain many different types of producers, consumers, and decomposers, and such an ecosystem is considered to be healthy. For example, Tropical rainforests are considered to be the most productive and healthiest ecosystems. For those living […]
Pollution Control Boards: Environmental Management / Studies
Role of Central/State Pollution Control Board/s The Central/State Pollution Control Board advises the government on all matters that concerns pollution – be it water or air related pollution. The Central/State Pollution Control Board also spreads awareness and information related to air and water pollution control and prevention. In general, promote cleanliness of various water bodies […]
Fertilizers and social upliftment in India: Environmental Management / studies
There is no doubt that fertilizers have played a major role in India’s Green Revolution and providing it the much-needed food security. Fertilizer is a very vital input for agricultural growth, and because most of India’s population lives in villages and India’s economy is dependent on agriculture, almost all government policies have encourage increasing the […]
Kyoto Protocol: Environmental Management / studies
Faced with global environmental concerns, the Kyoto Protocol suggested that industrialised countries reduce their greenhouse gas emissions by an average of 5.2 per cent by 2012 based on 1990 levels. The agreement entered into force in 2005 after being ratified by 127 countries. Reasons for failure of Kyoto Protocol: It did not have broader participation. […]
Bitcoin (Cryptocurrency): Essays
Various Essays on Bitcoin (cryptocurrency). Bitcoin: Currency of the Internet (362 words) Many feel that Bitcoin is the currency of the Internet, and will provide complete freedom from government & banks rule (all over the world). While the world is not there yet, here’s more on ‘What Bitcoin is’. You can hear about Bitcoin in […]
