The Internal Environment includes all aspects that are directly within the span of control of the global company and can be altered, stopped or started at its decision, e.g. strategy, structure, people, processes, resources. What is the Internal Environment? The internal environment refers to the culture, people (directly or indirectly related to the organization), events […]
Creating a research project: Here’s a complete guide
Most management courses require the students to undertake a research project, also often known as a dissertation or thesis or a consultancy type project. However; irrespective of what the report is called as; it involves producing a long piece of written work that offers a detailed, sustained and critical treatment of a chosen topic, case […]
Mission, vision and value statements: Definitions & examples
Understanding mission, vision and value statements. A mission statement talks about the organization’s business, its purpose, its objectives and how it intends to meet those objectives. A vision statement details what the organization hopes to become in the future, where it aspires to go. The values statement talks about the organization’s core principles and ethics. […]
Idioms and Phrases
Understanding Idioms, one of the comparatively more difficult topics in the English language. Idioms are a collection of words or phrases which have a figurative meaning that is generally well established and known. In the Hindi language, these are known as ‘Muhavare’. It means, the words that are used in the Idiom should not be […]
Porter’s Five Forces: Analysis of Competitive Environment (Micro Environment)
A useful way of gaining insights into competitors and the competitive environment is through industry analysis. Porter’s five forces model is a framework that helps understand the competitive patterns within the industry in which a firm operates. Introduction An Industry is “a group of firms that produce products that are close substitutes for each other. […]
Bachelor of Management Studies (BMS): Guidelines for Project Work (Blackbook): University of Mumbai
Guidelines for Project Work (Blackbook project) for Bachelor of Management Studies (BMS) programme students (University of Mumbai) at Third Year Semester VI. Introduction Inclusion of project work in the course curriculum of the Bachelor of Management Studies programme is one of the ambitious aspects in the programme structure. The main objective of inclusion of project […]
Hindi Grammar Reference Guide
Grammar is called व्याकरण (pronounced as Vyakaran) in Hindi. List of topics within Hindi Grammar (Vyakaran) Hindi vs English Grammar If you speak English, then you would have been accustomed to the English format of subject-verb-object in grammar. But in Hindi grammar, the format that is followed is subject-object-verb which simply means that the verbs […]
Business Level Strategies
While strategies at the corporate level provide the broad direction, below this level are the business level strategies. Corporate level strategies lay down the framework in which business strategies operate. These strategies are then applied at the business level. Business strategies are the courses of action adopted by an organization for each of its businesses […]
Business Studies (CBSE Class 12): Projects, Assignments, Notes
Business Studies (CBSE Class 12): Projects, Assignments, Notes prepared by subject matter experts. Guidelines for Class 12 Business Studies Project CBSE Class 12 students have to make a Business Project as part of their Class 12 Business Studies (BST) wherein they have to do literature review, gather data, make inferences and give conclusions. Here’s how […]
Notice writing for Class 10 ICSE: Format, Examples, Samples
Learn notice writing for Class 10 ICSE students. Find examples, samples and format for notice writing. Notice Writing: A notice is a short piece of writing that one sees on the notice boards of schools. It is a formal style of writing and is used to draw attention to important pieces of information. Notices are […]
Patanjali Promotion Mix
Patanjali is one of the very well recognized Fast Moving Consumer Goods Brand in India. The company is known for the Ayurveda concept. The company has various successful brand like Dant Kanti, Kesh Kanti, Divya Dant Manajan and many more. It will be easy for the organization to launch a product extension (such as ice […]
Keller’s Brand equity Model (CBBE Model)
One of the main objectives of the branding team of a company is to increase the brand equity of the organization. There are several ways in which this can be done, and one of the ways is to follow the Keller’s Brand equity model (also known as the CBBE model of Keller). Introduction Kevin Keller […]
Environmental Scanning
Environmental scanning is an activity that helps an organization to identify the opportunities and threats in its environment. It is the systematic, ongoing collection and interpretation of data about internal and external factors that affect marketing and performance. According to Aguilar (1967), environmental scanning is the process of gathering information about a company’s external events […]
How to Prepare for an Elocution Competition
Elocution refers to the art of speaking in public. Here’s how to prepare for an Elocution Competition. Elocution Competition: Format You will be provided with various topics and depending on your age, you may be asked to prepare a speech for 2-5 minutes. There could be multiple rounds. You may have to go through an […]
EVS Project (Class 11 ICSE): FYJC
EVS Project for ICSE Class 11 (FYJC) students. Guidelines for writing project report It is mandatory for the students to write project reports according to the following guidelines. A reference list of project topics is usually provided by the school/college. Evaluation of Project work is done according to the guidelines. Selection of the project topic […]
Drones: The Future of warfare
The Nagorno-Karabakh conflict is seen as a turning point when it comes to the use of UAVs in warfare and the consequences seen will have a large effect on the perception of combat drones as a combat system in years to come. In recent years, militaries around the world have been using drones for its […]
Carroll’s CSR Pyramid: Understanding the Four Levels
Carroll’s CSR pyramid is a framework that explains how organisations can take social responsibility, it highlights the four important types of responsibility of organisations. The more important responsibilities are placed towards the bottom of the pyramid. Carroll’s CSR pyramid suggests that firms should engage in practices and take responsibility at four levels – Economic, Legal, […]
Deviant Consumer behaviour
Consumers can often be their own “worst enemies”. Consumers’ desires, choices, and actions often result in NEGATIVE consequences to themselves and / or to society. Social pressures, a culture’s value of money, exposure to unattainable ideals of success, social status, and / or beauty – all contribute to negative consumer behavior. Consumers are NOT always […]
Schiffman and Kanuk’s model of Consumer Behaviour
Schiffman and Kanuk uses a marketing segmentation approach to explain Consumer Behaviour. The authors have explained the model in their book named ‘Consumer Behaviour’. Consumer buying behaviour is the study of the buying behaviour of consumers; it tries to understand the decision making process of the consumer, their shopping habits and purchasing behavior. Schiffman and […]
Responsible Management
Responsible management in business today means balancing the interests of the entire world (people, business, environment) in order to benefit existing as well as future generations. Identify a company or organisation of your choice. identify ONE major responsible management challenge your case company faces. Choose ONE of the following corporate functions to address that challenge […]
