Introduction to marketing: Various definitions, marketing mix, sales vs. marketing, marketing plans, and more. What is Marketing? Marketing is a tool that companies use to sell their products and services. It refers to the various techniques and strategies that companies use to make a product more appealing to a prospective buyer. Marketing is an organizational […]
Business Management
IT Infrastructure Management
IT infrastructure refers to the various hardware, software, network resources and services in any company, required for the existence, operation and management of an enterprise IT environment. The information technology (IT) infrastructure of any company usually consists of various kinds of hardware. software, networks and services that the firm needs to function effectively. A firm […]
Data Analytics: concepts, questions, projects
What is Data Analytics? Data analytics (DA) is the process of examining data sets in order to draw conclusions about the information they contain, increasingly with the aid of specialized systems and software. It involves examining large and varied sets of data to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful […]
Big data for Digital Business
Big Data & Business Analytics: This involves analyzing and systematically extract information from huge and complex data sets. Data Fundamentals Database: an organised collection of data Data warehouse: large store of data accumulated from a wide range of sources within a company and used to guide management decisions. A database management system (DBMS) is a […]
Data Warehousing [MBA]
Data warehousing is a technique used for collecting and managing data from varied sources to provide meaningful business insights. It is electronic storage of large amount of data by a business, designed for query and analysis instead of transaction processing. It is a process of transforming data into information and making it available to users. […]
Smart IoT systems: Beginners guide
IoT is short for Internet of Things. The Internet of Things refers to the ever-growing network of physical objects that feature an IP address for internet connectivity, and the communication that occurs between these objects and other Internet-enabled devices and systems. Assignment questions on this topics. What are the factors you need to consider while […]
Cloud Computing: Concepts and Case Studies
Learn about Cloud Computing, its architecture, issues, economic considerations of the cloud, new digital business models and opportunities for innovation offered by cloud-based systems. Top cloud offerings include Amazon Web Services, Google Cloud Services, Windows Azure and Salesforce.com. What is Cloud Computing? Cloud computing is a computing environment in which software and storage are provided […]
Understanding Control Charts
Control chart is a statistical tool that shows whether a process is in control or not. Control chart is commonly used as an improvement tool. A control chart plots a quality characteristic statistic in a time-ordered sequence. A center line indicates the process average, and two other horizontal lines called the lower and upper control […]
E-Commerce and Digital Marketing for (Third Year) BMS Students: Notes, Projects
E-Commerce and Digital Marketing for (Third Year) BMS Students: Syllabus, notes, assignments, and projects. BMS stands of bachelor of management studies and is a popular course at the undergraduate (UG) level in Mumbai colleges. E-Commerce and Digital Marketing is a subject for third-year BMS (TYBMS) courses in Mumbai. Projects/Assignments: E-Commerce and Digital Marketing BMS Students […]
MBA Project Topics & Ideas: Report, Sample Dissertations, and Case Studies
MBA Project Topics & Ideas… Human Resource Management TopicsA Study on Effectiveness of Grievance Handling Mechanism International Business ManagementBusiness in the Cloud: Internationalization of a small enterprise in the age of cloud servicesForeign Direct Investments in Developing Countries Finance ManagementCheck out all topics on Finance / Finance management here. Marketing ManagementThe effects of Consumer Confusion: […]
CSR rules in Companies Act 2013 [MBA case study]
As per the companies Act, companies (meeting certain guidelines) have to take up Corporate Social Responsibility (CSR) projects/activities. The Ministry of Corporate Affairs has notified Section 135 and Schedule VII of the Companies Act 2013 as well as the provisions of the Companies (Corporate Social Responsibility Policy) Rules, 2014 to come into effect from April […]
Essay on Productivity: Business Management
Essay on Productivity (Business Management, Production Management, Industrial Engineering). What is Productivity Productivity is the function of providing more and more of everything to more and more people with less and less consumption of resources. The volume of output attained in a given period of time in relation to the sum of the direct and […]
Factory/Plant Location Factors [Case Study]
Here are some of the important factors which must be considered while selecting an optimum location for an plant/factory. Proximity to the Market: Market is the location of buyers and hence becomes an important factor for plant location planning. Industry units try to be as close to the market so that customers can be better […]
M.Com Dissertation, Project: Structure and Guidelines
Find guidelines on how to write an effective and well-researched M.Com project or dissertation. What is M.Com? Masters of commerce (M.com) in India is a 2-year Post-graduate Master’s degree focused on commerce, accounting, management and economics related subjects. The course work includes thesis, and research based elements. M.com students in India have to submit their […]
Business Statistics (Quantitative Techniques): Notes, Questions
Business Statistics: Key concepts, questions, and assignments. Quantitative Techniques in in business decision making. Management (MBA) questions, assignments on Business Statistics on Business Statistics. Q. For the given data set representing the runs scored by two players in last 15 matches, conduct the following analysis: Data: Match No. 1 2 3 4 5 6 7 […]
Importance of Goal Setting
Importance of Goal Setting: Plan to Live Your Life Your Way Why Set Goals? Top sports-persons, business men, companies, achievers in all fields, know the importance of setting goals. That is the only way you know if you’re on track to achieve something, and if you’re on schedule. Clearly defined goals with accompanying timelines, helps […]
International Business Concepts
International Business/Trade concepts. International business refers to all commercial transactions between parties in two or more countries. While private firms are profit-oriented, Government organizations may or may not be profit-oriented. The international business environment is more complex and diverse than the domestic business environment. Over the years, International business has facilitated the globalization process. International […]
Internet, e-Commerce, Digital Marketing: Case Studies, Projects
The internet has enabled some new online Business Models to emerge. Find Internet, e-commerce, and digital marketing case studies, projects and assignments. Digital Marketing Digital Marketing involves the promotion of your product or services online, and is also used for brand building. Topics in Digital Marketing? Fundamentals of SEO, SEM, SMM Google analytics Email marketing […]
Impact of environmental factors on workforce planning decisions
Workforce planning is the process of organizing employees, their roles etc. to meet organizational objectives, government policies and employee benefits too. A prime task of manager is to align workforce that best matches with different constraints. Challenges for effective workforce planning is Environmental influences, Organizational demands and Regulatory issues. Environmental Factors Environmental factors are those […]
Market Segmentation, Targeting and Positioning (STP)
STP (acronym for Segmentation, Targeting, Positioning) is a three-step framework in marketing that enables firms to develop specific, actionable, and effective marketing strategies . Using the STP approach, marketers first identify distinct customer segments based on similar needs and benefits. Once the various segments are identified, specific segment/s are selected based on their attractiveness based […]
