Crisis theory in management refers to the various plans (course of action) that firms could take when they are faced with a crisis. Crisis refer to the occurrence of sudden, unplanned events that cause major disruptions to the working of a company and have the potential to generate fear among employees and negatively affect their […]
Business Management
IB Extended Essay Guide: How to write, examples, topics
The IB Extended Essay (or EE) is a a formal piece of academic writing (research work) in which students are expected to prepare a 4,000-word paper. Here’s how to write the essay to get maximum grades, sample topics and examples. What is the Extended Essay The IB Extended Essay (EE) is a mini-thesis done under […]
ICSE Class 10 Projects: Complete Guide
ICSE Class 10 project work carries 20 marks and its easy to score good marks even with a well-to-go project. But if you want to score a perfect 20, your project should look neat and well organised. Here are some suggestions to get the maximum marks for your projects (hopefully 20 out of 20). Opportunity […]
External Environment Analysis Models / Tools In Strategic Management
Learn more about the External Environment (Micro and Macro) and various models/tools available to carry out External Analysis. External Environment The external environment comprises of all external (outside) factors or influences that has could potentially impact the operation of a business. There are large external environmental forces affecting the industry in which a business operates. […]
Landslides in India
Landslides, when catastrophic, can cause a lot of devastation. Landslides today are caused not just naturally but also because of unplanned human activity on the hills. In many places in India, people continue to carry out modifications on the hill slopes, without carrying our proper slope stability analysis, despite being aware of the consequences. What […]
CSF, KRI and KPI Explained
Importance and implementation of key success metrics (CSFs, KRIs, KPIs) in Analytics. In order to compete, more businesses are finding it vital to monitor the various business processes so that performance can be measured and improved upon. Acronyms like Critical success Factors (CSFs), Key result indicators (KRIs), and key performance indicators (KPIs) are increasingly being […]
Corporate Level Strategies
Corporate level strategies help to exercise the choice of direction that an organization adopts. What is Corporate Level Strategy? A corporate strategy refers to the actions that organizations undertake so that the company, or one or more of its business units, gain a competitive advantage which in turn let them carry out the value creation […]
Statement of the problem (Problem Statement)
Statement of the problem: Very often the problem is stated in a declarative form. It may as well be written in a question from. Problems can be derived from theory, prior research results or personal observations and experience. ” To define a problem means to put a fence around it, to separate it by careful […]
Social media metrics to assess social media marketing performance
Various types of social media metrics that can be used to assess brands’ social media marketing performance. Social reach Most companies track the social reach of their social marketing activities in order to understand how their social posts are faring. This metric reveals the number of users to whom the company’s social posts are reaching; […]
Amity Project Work: Structure & Guidelines
AMITY Projects and Assignments. Learn how to plan and structure your project. Here are detailed guidelines. Project Based Learning is the application of adequate methodology to strategize industry operations in a real-time environment. Project work aims to foster students with an opportunity to develop conceptual, analytical, communication and interpersonal skills. Selection of Project work Topic […]
Solow Model of Economic Growth
The Solow Model of economic growth is a model that explains the growth of an economy and suggests that sustained growth in the economy is due to growth in technology and not really due to other factors such as increase in capital and labour. The reason for that is because capital offers diminishing returns in […]
Benchmarking strategy tool
Benchmarking is a strategy tool used to compare the performance of the business processes and products with the best performances of other companies inside and outside the industry. Benchmarking is used as a way to understand how an organization compares with others. It is a means of understanding how an organisation compares with others – […]
Theory of conspicuous consumption (Thorstein Veblen)
Economist and sociologist Thorstein Veblen studied the relationship between the economy, society, and culture and suggested that a lot of people make purchases to display their status and accomplishments and not really to fulfill their needs. He is best known for introducing the concept of conspicuous (excessive) consumption and conspicuous “leisure” to signal one’s social […]
Porter’s Value Chain
The value chain describes the categories of activities within an organisation which, together, create a product or service. What is Value Chain? Understanding how the company creates value, and looking for ways to add more value, are critical elements in developing a competitive strategy. Michael Porter discussed this in his influential 1985 book “Competitive Advantage,” […]
VRIO Analysis
VRIO is am Internal analysis technique for doing Organizational Analysis. VRIO (acronym for value, rarity, imitability, and organization) framework helps understand the business elements that provides the business with a long-term competitive advantage. VRIO framework analyses an organisations internal resources, processes, and capabilities to see how it could be improved. Here is how VRIO is […]
The McKinsey 7S Framework
The model was developed by McKinsey & Company in the 1980s. Specifically, it was developed by Robert H. Waterman, Jr. and Tom Peters. Their research has shown that the success of an organization depends on a number of mutually supporting variables, besides strategy and structure. According to the 7-S framework, effective organizational change is driven […]
Using Pestle and Porter’s Five Forces Analysis Together
It is important to use the PESTLE and Five Forces Technique together for analysis as it helps to get a detailed picture of the situation that an organization faces. Both PESTLE / PEST and Porter’s Five Forces analysis provides an organization with more information about the external environment. However, using just one of the techniques […]
Competitive Advantage (Strategic Management): Various ways to achieve
Competitive advantage refers to conditions that allow a company or country to produce a good or service at equal value but at a lower price or in a more desirable fashion. These conditions allow the productive entity to generate more sales or superior margins compared to its market rivals. Gaining and sustaining Competitive Advantage is […]
The GE Planning Grid / GE 9 Cell
The General Electronic (GE) Matrix was developed by Mckinsey and Company Consultancy Group in the 1970s. Whereas BCG is limited to products, business units can be products, whole product lines, a service or even a brand. The GE matrix is plotted in a 3 x 3 grid i.e. it includes nine cells based on: long […]
Economics: Concepts & Principles
Understand basic economic concepts such as scarcity, supply and demand, costs and benefits, etc. What is Economics Economic agents / society have some economic problems because of the scarcity of resources. They need to choose scarce resources among alternatives (scarce resources) based on choice and valuation of alternatives. Thus economics is the study of how […]
















