Starbursting is a brainstorming technique to thoroughly analyze a concept, idea, or problem by asking questions rather than generating immediate answers.
A six-pointed star diagram is used to explore different aspects of a topic. The six points of the star typically represent the questions: Who, What, Where, When, Why, and How.
Here’s the Starbursting brainstorming technique applied to a business idea/startup.
What
- Formal wear such as t-shirts, shirts, polo necks, trousers, shorts, formal dresses, coats and sweaters. Clothing will range from Rs. 300 to Rs. 7000, shirts and pants will range from 300 to 700, skirts from 400+, coats/blazers from 700 above, and other accessories from 150+.
- Expected profit margin on each product is Rs 150 to 1000 depending on the product purchased.
- Revenue streams would include E-commerce, B2B and C2C
Why
- Market gap of customers wanting to look good but cannot afford formal wear
- Can be worn casually, party wear and formally
- Recycling of old clothes
Who
- College students (17 to 21)
- Working women (21 to 45)
- Women to the age of 60
- Working men
- Students (16 to 50)
- Material suppliers
When
- Products will be sold throughout the year
- There will be peak seasons such as festivals and year-end.
Where
- Sold on online platforms Instagram, Facebook, Official website and Amazon
- The product will be sold on a website and be promoted through social media platforms such as Instagram, Facebook, Twitter through influencer marketing.
Applying the Starbursting technique to the business idea, we understand that the business is about offering a diverse range of affordable formal and casual wear priced from Rs 300 to Rs 2000. The brand caters to a wide target audience, including college students, working individuals, and suppliers. The business will leverage popular online platforms like Instagram, Facebook, and Amazon, as well as influencer marketing, to ensure broad visibility.
The strategy taps into a market gap for cost-effective formal and casual wear, meeting the needs of individuals seeking style without breaking the bank. Additionally, the brand emphasizes sustainability through the recycling of old clothes, aligning with corporate social responsibility (CSR) goals.
This strategic foundation positions the brand as an accessible and socially conscious fashion choice.
