In the past I have never paid lot of attention to the design, logos of certain brands (though I appreciated things that were smartly packaged), but after learning more about this topic, I now try to think what could have been the reasoning behind certain shapes, colours, typeface, etc. that the top companies use. Apple […]
Business Management
Digital signatures: Notes
A signature on a document means the person signing it takes responsibility of the content mentioned in the document. Digital signature is a signature developed for the online world; it allow us to verify the author and authenticate the message contents. What is a Digital Signature Certificate? A Digital Signature Certificate is a secure digital […]
Business Plan (Concept, Samples & Examples for Students)
Business plan content, samples, and examples for students Small or Medium-sized Enterprises (SMEs) Several economies now have a significant numbers of small or medium-sized enterprises (SMEs) (the definition of an SME may differ somewhat across countries). As well as providing a living for their owners, SMEs make a significant contribution to the economy generating significant […]
Outsourcing: Introduction, Benefits, Questions
Almost all the top companies in the world outsource their work. So what does outsourcing mean and how does it benefit a company? Here’s more on outsourcing. Introduction Outsourcing is when a company hires another company to perform certain functions so that it is able to focus on its core activities. Wikipedia defines it as […]
MARKETING & SOCIETY: Notes, Essays
The marketing and Society module has helped me understand that Marketing is no longer only about using the Marketing Mix via the 4Ps, but also about being innovative and adopting new strategies. It’s about presenting a more coherent message to the audience in a consistent manner, considering that there are several ways to reach out […]
Business Ethics & Sustainability (Notes, Assignments, Case Studies)
Business Ethics / Professional Ethics and CSR (MBA notes, assignments, case studies) Ethics are moral principles that govern a person’s behavior or the conducting of an activity. An ethical issue is a problem or a situation that requires a person or an organization to choose between two alternatives that must be evaluated as ethical) or […]
Importance of culture in international business
Learn about the importance of culture in International Business. In the book Management Across Cultures: Challenges and Strategies, the author uses a grasshopper to explain how it is seen in different cultures. Academic questions Management (MBA) question on the importance of culture in International business: Question: “Global marketers must study and understand the sociocultural environment […]
Decision Making Process
Decision Making process involves various steps such as: Identify your goal Consider the consequences, why you need to take the decision Gather information about the various factors impacted by the decision, talk to the various stakeholders Do a comparison (pros and cons) of all the options Make the decision. Evaluate the decision, incorporate learning in […]
Financial Accounting: Notes, assignment questions and answers
Financial accounting involves producing financial statements (Income Statement, Balance Sheet, Statement of Cash Flows) for external stakeholders such as investors, regulators, and creditors. Accounting can be categorized as financial accounting and management accounting. These are two more common types of accounting. Other types of accounting may include tax accounting, cost accounting, and project accounting, among […]
E-commerce & Mobile Commerce: Introduction, Models
Electronic commerce refers to conducting business activities electronically over computer networks. Business activities that are strong candidates for conversion to e-commerce are: Paper based, Time-consuming, Inconvenient for customers. Business-to-Business E-Commerce B2B e-commerce is a subset of e-commerce. All the participants are organisations. It is a useful tool for connecting business partners in a virtual supply […]
India’s foreign Trade (for school students)
Assignments 1. Make a presentation of the major trading partners 01 India in the last 15 years. Specify the major changes that have taken place in the last five years. 2. What are the major items of export and imports from India in the last five years? Use secondary data source and make out the […]
Smart Cities: IoT and digital technology delivers better quality of life
Smart cities are heavily reliant on information technology to provide essential services to residents, and also benefit businesses as well as the government. Today, smart cities are using resources such as IoT and digital technology to deliver better quality of life, make urban spaces more efficient, convenient, safer and liveable. IoT, which makes up the […]
How to write the main body of an essay, assignment, research paper
How to write the main body of an essay, assignment, dissertation, thesis, research paper. Split this section into clear subsections Explaining each point of the argument. One paragraph, one point Introduce idea Define/explain the idea Offer evidence and argument Relate to question/brief If you are evaluating, be sure to state the criteria on which you […]
Guide to Reflective writing: Best practices and examples
Reflective writing is more of a personal experience, written in a non-academic style of writing. In this style of writing, you analyse an experience and mention how it has impacted you, what did you learn, and how it can help you in future. What is Reflective Writing Reflective writing is more about what you feel […]
Business Writing Basics for Professionals
Learn to write effective business correspondence and learn advanced techniques through interactive and interesting exercises. You can be successful in business and in every area of life by learning to communicate correctly and powerfully. Most people in the business world write emails or letters on a daily basis. Some also write occasional reports, meeting summaries, […]
SMART goals: Definition and examples
SMART is the acronym for specific, measurable, achievable, relevant, and time-bound and applies to goals. These criteria when applied to goals, make the goals SMART. Success of any business depends on its ability to set thoughtful goals and measures to achieve those goals. SMART goals are examples of good goals as it increases your chances […]
Organisational Theory: Structure and Design
Management (MBA) questions, assignments on Organisational Theory. Q. Healthcare Pharma wants to conduct an internal analysis to understand the future of the company. Top management wants to conduct an internal environment analysis for effective planning. Suggest some techniques that can be considered for this exercise. Q. Arunam works for Hitech Solutions, a software development company. […]
Advertising and Promotions: Notes, Assignments, Projects
New businesses need to make people aware of their business, products and services. Established businesses need to make people aware of their new products and also ensure they do not switch loyalties. And that is where advertising is so important for any business. While advertising is important for businesses, it is also important for consumers […]
Budweiser ‘Whassup’ Advertising Campaign
Budweiser is an American beer brand and one of the best-selling beers in U.S. Budweiser’s “Whassup” is another successful and hugely popular marketing campaign. The campaign quickly became popular among the younger lot after it was launched, and won several awards. Beer brands have always used humour in their advertising campaigns, so this campaign was […]
“Just Do It” (Nike) advertising campaign
American company Nike produces footwear, apparel, equipment, and accessories. Not only are its products popular, its advertising slogan “Just Do It” is also extremely popular; almost everyone is aware of this iconic advertising slogan. However, not many are aware that the iconic message was conceptualised decades back. Since then, Nike’s core message has helped the […]
