The SCAMPER technique is a problem-solving technique that encourages users to creatively generate innovative solutions. SCAMPER is an acronym for Substitute, Combine, Adapt, Modify, Put to other uses, Eliminate, and Rearrange (or Reverse).
- Substitute: What can be substituted or replaced (for example: components, people)
- Combine: What can be combined or integrated? (for example: other features, devices)
- Adapt: What can be added, adjusted, or modified? (new elements or change existing functions)
- Modify: What can be modified? (shape, size, color, form?)
- Put to other uses: Can the product be used differently, can it be used in another industry?
- Eliminate: What can be removed or simplified?
- Reverse: What would happen if the order or direction in the production process were reversed? Can anything be swapped or flipped?
Here’s an example where the scamper technique is applied to come up with a business idea (in the fashion segment).
Substituting materials with eco-friendly alternatives and upcycling clothes will showcase your dedication to sustainability while keeping costs lower than fast fashion giants (like H&M, Zara, and M&S).
Combine vintage fabrics with modern fashion trends to create exclusive fusion style that stands out in the market.
Adapt clothing designs to suit various occasions, and integrate the timeless elegance of vintage aesthetic offers a unique perspective at prices lower than high-end brands.
Modify clothing sizes to cater to a broader range of body types. This ensures inclusivity without compromising on affordability.
Consider repurposing vintage aesthetic elements in accessories like jewelry or handbags adds a touch of sophistication to everyday wear at prices more accessible than renowned brands.
Eliminate unnecessary steps in the purchasing process on the website can enhance the user experience and ensure a seamless shopping journey.
Rearranging clothing collections based on customer preferences and seasonal trends can optimize product visibility and boosts sales.
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