Most research work requires the student to do some kind of primary market research, and conducting survey is a popular method in order to substantiate your thoughts/ideas and present the findings.
You can conduct primary research by conducting a survey or more in-depth interview(s). These can be completed either face to face (if possible) or undertaken through online surveys.
There are some useful tools available that will help you setup an online survey; for example, tools such as Google Docs or Survey Monkey.
You can go through the following videos in order to create questionnaire surveys:
Ethical Considerations
When conducting the questionnaire, you must ensure the research is conducted ethically. Participants of questionnaires must provide formal consent prior to submitting their responses.
During the questionnaire it is important to inform participants of the motives behind the questionnaire so participants know why their responses are needed and how they would be used.
Data of participants must be protected; nobody other than parties specified should have access to such data and any data should remain secure.
Leave a Reply