Management Notes

While doing the preparation work for any event, it’s important to plan how the visitors will experience it. When it comes to planning events of this scale, key elements have to be considered and a clear event concept has to be formulated. Allen et al. (2008). Event concept The core task while planning an event […]

A stakeholder is a person (or an organization) who can affect or will be affected by the event. Stakeholders in this case are people, agencies, bodies, communities, who are directly involved or interested in the Olympics and related projects. Direct stakeholders are important to ensure the smooth execution of the event, and are directly involved […]

Post-Industrial Society: Definition and Characteristics. Introduction Since the 1960 and 70 the US economy was threatened by the economic recovery of Europe and Japan. It was facing the challenge of third world nationalism and an unprecedented rise of oil prices. The war in Vietnam had further weakened the US and its economy was losing its […]

In the past I have never paid lot of attention to the design, logos of certain brands (though I appreciated things that were smartly packaged), but after learning more about this topic, I now try to think what could have been the reasoning behind certain shapes, colours, typeface, etc. that the top companies use. Apple […]

Business plan content, samples, and examples for students What is a Business Plan & Why do You Need to Create One? Without a plan in mind, it is very difficult for anyone to reach their destination. A business plan helps you formalize your goals and makes it easy to check on your progress as the […]

Almost all the top companies in the world outsource their work. So what does outsourcing mean and how does it benefit a company? Here’s more on outsourcing. Introduction Outsourcing is when a company hires another company to perform certain functions so that it is able to focus on its core activities. Wikipedia defines it as […]

Business Ethics / Professional Ethics and CSR (MBA notes, assignments, case studies) Ethics are moral principles that govern a person’s behavior or the conducting of an activity. An ethical issue is a problem or a situation that requires a person or an organization to choose between two alternatives that must be evaluated as ethical) or […]

Learn about the importance of culture in International Business. In the book Management Across Cultures: Challenges and Strategies, the author uses a grasshopper to explain how it is seen in different cultures. Academic questions Management (MBA) question on the importance of culture in International business: Question: “Global marketers must study and understand the sociocultural environment […]

Decision Making process involves various steps such as: Identify your goal Consider the consequences, why you need to take the decision Gather information about the various factors impacted by the decision, talk to the various stakeholders Do a comparison (pros and cons) of all the options Make the decision. Evaluate the decision, incorporate learning in […]

Financial accounting involves producing financial statements (Income Statement, Balance Sheet, Statement of Cash Flows) for external stakeholders such as investors, regulators, and creditors. Accounting can be categorized as financial accounting and management accounting. These are two more common types of accounting. Other types of accounting may include tax accounting, cost accounting, and project accounting, among […]

SMART is the acronym for specific, measurable, achievable, relevant, and time-bound and applies to goals. These criteria when applied to goals, make the goals SMART. Success of any business depends on its ability to set thoughtful goals and measures to achieve those goals. SMART goals are examples of good goals as it increases your chances […]

New businesses need to make people aware of their business, products and services. Established businesses need to make people aware of their new products and also ensure they do not switch loyalties. And that is where advertising is so important for any business. While advertising is important for businesses, it is also important for consumers […]

Budweiser is an American beer brand and one of the best-selling beers in U.S. Budweiser’s “Whassup” is another successful and hugely popular marketing campaign. The campaign quickly became popular among the younger lot after it was launched, and won several awards. Beer brands have always used humour in their advertising campaigns, so this campaign was […]

American company Nike produces footwear, apparel, equipment, and accessories. Not only are its products popular, its advertising slogan “Just Do It” is also extremely popular; almost everyone is aware of this iconic advertising slogan. However, not many are aware that the iconic message was conceptualised decades back. Since then, Nike’s core message has helped the […]

Capital markets are financial markets where instruments such as stocks, bonds, currencies, and other financial assets are traded. Corporate Ownership At the outset, a company can be financed by DEBT or EQUITY (common stock (shares). Once a company is established, it may need further financing for additional projects. This too can come from issuing more […]

Human Resource Management (HRM): Useful definitions and concepts, role of HR in the firm. Human Resources Management (HRM) refers to the practices related to recruiting and managing employees for a firm. it is also commonly referred to as Human Resources (HR). A human resource information system (HRIS), also known at times as human resources management […]