Event Management: Notes and Case Studies Event concept While doing the preparation work for any event, it’s important to plan how the visitors will experience it. When it comes to planning events of this scale, key elements have to be considered and a clear event concept has to be formulated. Allen et al. (2008) The […]
Management Notes
How Event Management Companies Use Digital Marketing
Event Planning and management companies are involved in managing events where they are involved in all aspects of the event, from its initial conception and idea generation stage through to the actual execution of the event. Organizers want their events to run smoothly and using an events management company help them reduce stress and enable […]
Swiss Banks: Case studies
Switzerland is the preferred banking destination for the rich and the famous. Here are some case studies related to Swiss Banks. Swiss Bank Crisis Because Switzerland stayed neutral during World War II, it did not suffer much devastation as some of its neighbors. As a result, Swiss banks began to flourish post World War II. […]
Impact of Brexit: UK leaving the European Union
The possibility of UK leaving the European Union without a deal at the end of October seems high as one gets to read reports describing the possible impact of the event; some of these have been published by the UK government itself. A report published by the Office for Budget Responsibility (OBR), a public body […]
Telecom Case Studies | Industry Case Study
Find a list of Telecom Case Studies (Industry Case Study) that you can use for your college (academic) project. If you feel we have missed any topic, please let us know (contact form) so that we can include it here. Can Huawei Overcome Roadblocks in its Quest for Global Markets? Battling Perceptions: The Next Challenge […]
Coronavirus Impact On Global Business / Economics
Is global recession coming in 2020 due to the impact of Coronavirus on Global Business / Economics? Coronavirus is now global The world is almost certainly going into recession. The EU was on the verge of recession prior to the pandemic and US economic growth was slowing. The pandemic has accelerated a global economic slowdown. […]
Welingkar PGDM (DLP) (Distance Learning MBA) Project Guidelines for Students
As part of the curriculum of the last Semester, students are required to take up project work for the successful completion of the PGDM (DLP – Distance learning MBA) Course. The project is assessed on the submission of the soft copy of project report, as well as presentation and the Viva. The project report has […]
Finance Management Project Topics & Ideas: Report, Sample Dissertations, and Case Studies
Finance Management Project topic ideas for management (MBA) and BBA students. Find topics related to Banking and Finance. Mergers and Acquisitions – Indian scenario 2010 onwards Principles and Policies of Portfolio Management – A Case Study Global Stock trading – challenges and opportunities Contrarian Approach in Stock Market – a Case Study Systematic Investment Plan […]
Understanding Questionnaire (Market research)
In marketing research, it is the questionnaire that ensures that the research objectives are met. That is why the questionnaire must be such that it meets the intended purpose. What is a Questionnaire? All techniques of data collection in which each person is asked to respond to the same set of questions in a predetermined […]
What is International Trade
International Trade definitions, concepts, notes, questions and answers. International trade is the buying and selling of goods and services between countries. Global trade provides consumers with access to goods and services not easily available in their own countries (or more expensive locally). Local Business and People Working individually, write a report on the following topic: […]
Project Management: Notes, Case Studies, Questions and Answers
Project Management guide for beginners. Learn about important concepts, and Project Management software and tools. Project stage Key activities Initialisation: Determines the purpose and objectives. Project charter lists goals and scope, participants, success and other factors. Planning: Make Project plan, list tasks and deadlines. Create work break down structure Execution: Executing stage puts the project […]
What is Market Analysis, how to conduct, and examples
Market analysis involves conducting a quantitative as well as qualitative assessment of a market in order to understand the tangible and intangible factors at play in an industry. It looks at the size of the market, various customer segments, competition, and the economic environment. Companies often turn to third-party market research providers to perform market […]
Direct Marketing: Dove brand
Direct Marketing project (product – Dove). Dove is a beauty and personal care brand, owned by Unilever. It operates in the FMCG sector. DOVE AS A BRAND Dove’s product line includes deodorants, body washes, beauty bars, lotions, moisturizers, hair care and other facial care products. They sell all their products by saying that deep moisturizing […]
Organizational Behaviour
Organizational behavior involves studying individual as well as group performance within an organization. In this area of study, human behavior at the work place is closely studied to see its impact on job structure, performance, communication, motivation, leadership, etc. Historical Evolution of Organisational Behaviour Historical Development of Organisational Behaviour, Events Instrumental in the Development of […]
Organizational conflict
Organizational conflict is the discord that arises when the goals, interests or values of different individuals or groups are incompatible and those individuals or groups block or thwart one another’s attempts to achieve their objective. Functional Conflict It is healthy disagreement between two or more parties. In functional conflicts, people primarily differ on ideas or […]
Management: Definition & Importance
Management is a wide term and can be explained in various ways; there is no single widely accepted definition for the term ‘management’. What is Management? Management is the art of getting things done by others and by formally organized groups. Management: Characteristics Management as a continuous process: Management can be considered as a process […]
Turnitin: How to use (guide for students)
Turnitin is a text-matching tool/software and is used by universities to check assignments and projects submitted by students to check for instances of academic misconduct. What is Turnitin? Turnitin is an assignment collection and originality checking tool which is used by thousands of educational institutions worldwide. It is used for plagiarism in a student’s submitted […]
Bigbasket- India’s Online Grocery Store (Case Study)
Bengaluru-based grocery startup BigBasket (Website bigbasket.com) has come a long way from being a grocer startup to becoming a unicorn (privately held startup company valued over $1 billion) and it is the only grocer in India to achieve the distinction. Today, BigBasket is India’s largest online food and grocery store. You can choose from a […]
Amway Marketing Strategy (Sales and marketing plan )
Amway is an American (Michigan based) company and has the world’s largest direct selling business. The company uses multi-level marketing to sell a range of products, including health, beauty, and home care products. It also provides excellent business opportunity for Independent Business Owners as well. Amway India is a wholly-owned subsidiary of Amway and has […]
Comic Con International, San Diego: Events Management
Introduction The event chosen is Comic-Con International: San Diego. This case study is going to study about a brief history of Comic-Con International, which is held every year in San Diego. Further Research will be done, analyzing Comic-Con, using the event concept framework as well as a critical analysis of whether, Comic-Con is embedded into […]