Management Notes

In Brand management, terms like brand, brand values, brand image, brand identify, brand position, brand equity, brand performance, may seem related, they have distinct meanings in brand management although they may be interconnected. For example, a brand has an identity, which contributes to its image, position, and equity. The values of a brand guide its […]

Understand the role of Operations Management in business success. Learn more about the key principles for effective Operations Management. Operations management (OM) is the process of using operations within an organization, and creating practices to achieve an optimum level of efficiency within the firm. Important Operations Management concepts, which can be applied to companies, include: […]

Change management is the systematic approach to implement and managing change in any organization. Its objective is to reduce negative impacts of the change on employees, stakeholders, and customers, while maximizing the benefits of change. There are various theories and models related to change management, developed over the years, that provide a unique perspective on […]

Market research is the systematic process of collecting, analyzing, and interpreting information about a market, product, or service. It is a vital tool for businesses to gain insights into their target audience, understand consumer preferences and behavior, identify market trends, and evaluate the viability of a new product or service. By conducting market research, businesses […]

Electrical Machinery Industry in India: Research, notes and projects. India’s electrical machinery and equipment industry is growing due to the improved electricity access in semi-urban and rural India. Several states in India today have a well-developed physical and industrial infrastructure and a well-developed power supply grid. Maharashtra has the maximum installed electricity generation capacity in […]

International Business Failures (Case Studies). Understand what went wrong, the reasons they failed, and lessons for businesses. Blockbuster Video: One of the biggest players in the home movie and video game rental services market, Blockbuster Video failed as it was unable to move towards a digital model. Polaroid: Polaroid was able to capture the market […]

Patanjali is one of the very well recognized Fast Moving Consumer Goods Brand in India. The company is known for the Ayurveda concept. The company has various successful brand like Dant Kanti, Kesh Kanti, Divya Dant Manajan and many more. It will be easy for the organization to launch a product extension (such as ice […]

An entrepreneur is someone who capitalizes on an opportunity to create a new business while talking the risks enjoying its rewards. Innovation in Business In a highly competitive world, it has become important for firms to be innovative in order to differentiate itself from competition and to get a competitive edge. Innovation in business can […]

Corporate governance refers to the collection of rules, practices, and processes to manage a company. What is Corporate Governance? Corporate governance is the system by which companies are directed and managed. It influences how the objectives of the company are set and achieved, how risk is monitored & assessed, & how performance is optimized. The […]

Law of Supply and Demand Supply and demand is a basic concept of economics. Demand refers to how much (quantity) of a product or service is desired by buyers. The quantity demanded is the amount of a product people are willing to buy at a certain price; the relationship between price and quantity demanded is […]

Management theories are concepts related to sound management strategies, including any tools and frameworks that can be implemented in modern organizations. Contribution of F.W. Taylor towards management. Frederick Taylor’s theory of scientific management developed techniques for improving the efficiency of the work process. Based on a systematic study of people, tasks and work behavior, Taylor’s […]

Aravind Eye Clinics – Managing innovation (Case Study) The Aravind Hospital Case Study The Aravind Eye Care System has become the largest eye care facility in the world with its headquarters in Madurai, India. Its doctors perform over 200,000 cataract operations every year –and with such experience they have developed state-of-theart techniques to match their […]

Q. Evaluate the principle of free movement of goods and services within the European Union in relation to the distinction between harmonised and non-harmonised sectors. When it comes to International trade, the aim of most economies is to have free movement of goods and services, at least with trading partners. One of the important features […]

Key strategic goals of Kathmandu as per their annual report. In nutshell, Kathmandu wants to target their loyalty club members, focus on the growth in key woman’s categories, focus on mobile e-commerce and expand in North America – B2C Firstly, we will focus on growing the core markets of Australia and New Zealand. We see […]

Task Assesses the operations and potential of two food delivery companies (UberEats v Deliveroo, or you may choose any two local examples in the same field to discuss) based around complex tech-based supply chain and logistics operations. Deliverable Assume that you are representing Deliveroo (or the established food delivery app in your country) and advise […]

The Directional Policy Matrix (DPM), at times known as the “GE/McKinsey matrix”, is a tool for portfolio analysis that helps determine what are the preferred segments for an organization. It is a framework for classifying an organisation’s business activities in terms of its strengths, capabilities or market position, and the way it perceives markets to […]

Introduction: Explain global smartphone industry Current Trends linked to technology,global sales,global growth rate of smartphones,customer preferences.(get data ) Global total shipments of smartphones (get data) Global market share of smartphones(get data) Total number of Smartphone users worldwide (get data) Competitor Analysis India Region Take the top 3 companies and compare the following data a)Sales from […]

Gig economy (Concepts and Trends): With uncertainties rising in the job market, access to technology that lets people work remotely, and opportunities to earn money online, more people are choosing to be part of the Gig economy (and work from home) Technology today plays an important role in the economic activities across the globe, and […]

Case studies, assignments, projects related to sport management education that helps provide a deep understanding of the business of sports. Planning, Writing Reports & Complex Documents Assignment: Restructuring a Recreation Center (Facilities Management) You have just been appointed general coordinator of youth sport at a respectable Athletic Recreation Center. On the first day in office, […]