Digital Marketing and Social media marketing case studies, strategies, academic projects for MBA and other students. Digital Marketing basically involves the promotion of your product or services online, and is also used for brand building. Topics in Digital Marketing? Fundamentals of SEO, SEM, SMM Google analytics Email marketing Social media for business – Tools and […]
Digital Business
Industrial Revolution (Industry 4.0)
Industry 4.0 refers to adoption of Cyber Physical system like Internet of Things and Internet of system. Key drivers includes High Speed Mobile Internet, AI and Automation- Max impact on Human Race, Data Analytics, Cloud Technology. What is IR 4.0? Characteristics of the latest Industrial Revolution (IR): Merging capabilities of Humans and Machines. Game Changer […]
Social media metrics to assess social media marketing performance
Various types of social media metrics that can be used to assess brands’ social media marketing performance. Social reach Most companies track the social reach of their social marketing activities in order to understand how their social posts are faring. This metric reveals the number of users to whom the company’s social posts are reaching; […]
Pay-Per-click (PPC) advertising
Pay-Per-click (PPC) advertising is one of the best ways to generate targeted traffic quickly to a website. The ads will bring in visitors who are already looking for the kind of products the business is marketing. A similar result using SEO would require much more time. When an online user enters a query for a […]
Website for Business: Designing and Building Best Practices
Designing and building a web presence involves various elements and marketers must have a comprehensive understanding of these elements, and they must also know how to map the company objectives to these elements. From designing to team management, building a web presence is an important part of a marketer’s role since it involves creating the […]
Digital Business, Innovation & Transformation
When it comes to digital business and innovation, students will need to learn about the following: Analyze the application of business intelligence and the impact on organizations. Contemporary issues and challenges in the management of information systems. Analyse the role of digital capability in the enterprise. World’s leading innovators on Digital Business: “In today’s era […]
JB Hi Fi Marketing strategy: critical Analysis
JB Hi-Fi is Australia’s Largest Home Entertainment Retailer. Here, we do a critical analysis of its Marketing Strategy (offline as well as online). Introduction JB Hi Fi is a renowned brand that sells a variety of electronic goods. The core business of the company is to sell electronic goods in-store and online. JB has a […]