The industrial revolution was a major turning point in human history: a period when societies shifted from agriculture based economies to ones dominated by industry manufacturing and machines. It began in Britain in the late 18 century and later spread to other parts of Europe like North America and eventually the rest of the world. […]
Digital Business
Social media metrics to assess social media marketing performance
Various types of social media metrics that can be used to assess brands’ social media marketing performance. Social reach Most companies track the social reach of their social marketing activities in order to understand how their social posts are faring. This metric reveals the number of users to whom the company’s social posts are reaching; […]
E-Commerce Industry in India: Research, Analysis, Notes
ECommerce Market in India, its growth and challenges and the key areas for its expansion in India. Find research data, analysis, case studies, projects related to the E-commerce industry in India. Ecommerce refers to the buying and selling of goods or services over the internet. Over the years, E-commerce has transformed the way business used […]
Website for Business: Designing and Building Best Practices
Designing and building a web presence involves various elements and marketers must have a comprehensive understanding of these elements, and they must also know how to map the company objectives to these elements. From designing to team management, building a web presence is an important part of a marketer’s role since it involves creating the […]
Digital Internet Technologies: Internet, IoT, Web Applications
There are different types of digital networks today that businesses rely upon, focussing particularly upon the internet, its historic development and the way in which it works. This topic covers The Internet of Things (IoT), a network of physical objects (Things) embedded with sensors, processors etc. connected to the Internet and its impact on new […]
Digital capability: Definition, Elements, Framework
Digital Capability is an important part of the Digital Business. Many companies are transforming into digital-first organizations. This requires a comprehensive strategy that starts with the company’s culture and encompasses people, organizational structures, processes, and tools. Creating a Digital-First Organization: Video by Deloitte Consulting. It refers to the capabilities which fit an individual or manager […]
Decision Support Systems (DSS) Explained
Decision support system (DSS): a computer-based information system designed to help knowledge workers select one of many alternative solutions to a problem. Organisations need to make good decisions, in many cases Information Systems in the form of Management Information Systems and Decision Support Systems assist in the decision making process. DSS’s can help corporations by: […]
Information Systems for Managers: Concepts and examples
Understand what is an Information System, the various types, its characteristics, and examples of such systems. An Information System is a set of interrelated components that collect, manipulate, store and disseminate information and provide a feedback mechanism that helps organisations achieve their goals. What is a System? A System is a set of elements or […]
Digital Business, Innovation & Transformation
When it comes to digital business and innovation, students will need to learn about the following: Analyze the application of business intelligence and the impact on organizations. Contemporary issues and challenges in the management of information systems. Analyse the role of digital capability in the enterprise. World’s leading innovators on Digital Business: “In today’s era […]
JB Hi Fi Marketing strategy: critical Analysis
JB Hi-Fi is Australia’s Largest Home Entertainment Retailer. Here, we do a critical analysis of its Marketing Strategy (offline as well as online). Introduction JB Hi Fi is a renowned brand that sells a variety of electronic goods. The core business of the company is to sell electronic goods in-store and online. JB has a […]
Emerging Technologies: IoT, Augmented Reality and Virtual Reality
Emerging Technologies: IoT, Augmented Reality and Virtual Reality. Academic Questions on Emerging Technologies Q. Urban performance currently depends not only on a city’s endowment of hard infrastructure (physical capital), but also, and increasingly so, on the availability and quality of knowledge communication and social infrastructure (human and social capital). The latter form of capital is […]
Business intelligence: Understanding BI, and Case studies
Business analysis is the process of collecting data from varied data sources (it can be a challenge in most cases to get clean data), and then process that data into datasets of information, and then finally render those datasets into meaningful ways so that it can easily be understood by the end-user (and it also […]
Digital signatures: Notes
A signature on a document means the person signing it takes responsibility of the content mentioned in the document. Digital signature is a signature developed for the online world; it allow us to verify the author and authenticate the message contents. What is a Digital Signature Certificate? A Digital Signature Certificate is a secure digital […]
E-commerce & Mobile Commerce: Introduction, Models
Electronic commerce refers to conducting business activities electronically over computer networks. Business activities that are strong candidates for conversion to e-commerce are: Paper based, Time-consuming, Inconvenient for customers. Business-to-Business E-Commerce B2B e-commerce is a subset of e-commerce. All the participants are organisations. It is a useful tool for connecting business partners in a virtual supply […]
IT Infrastructure Management
IT infrastructure refers to the various hardware, software, network resources and services in any company, required for the existence, operation and management of an enterprise IT environment. The information technology (IT) infrastructure of any company usually consists of various kinds of hardware. software, networks and services that the firm needs to function effectively. A firm […]
Data Analytics: concepts, questions, projects
What is Data Analytics? Data analytics (DA) is the process of examining data sets in order to draw conclusions about the information they contain, increasingly with the aid of specialized systems and software. It involves examining large and varied sets of data to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful […]
Big data for Digital Business
Big Data & Business Analytics: This involves analyzing and systematically extract information from huge and complex data sets. Data Fundamentals Database: an organised collection of data Data warehouse: large store of data accumulated from a wide range of sources within a company and used to guide management decisions. A database management system (DBMS) is a […]
Data Warehousing [MBA]
Data warehousing is a technique used for collecting and managing data from varied sources to provide meaningful business insights. It is electronic storage of large amount of data by a business, designed for query and analysis instead of transaction processing. It is a process of transforming data into information and making it available to users. […]
Smart IoT systems: Beginners guide
IoT is short for Internet of Things. The Internet of Things refers to the ever-growing network of physical objects that feature an IP address for internet connectivity, and the communication that occurs between these objects and other Internet-enabled devices and systems. Assignment questions on this topics. What are the factors you need to consider while […]
