The Nagorno-Karabakh conflict is seen as a turning point when it comes to the use of UAVs in warfare and the consequences seen will have a large effect on the perception of combat drones as a combat system in years to come. In recent years, militaries around the world have been using drones for its […]
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Responsible Management
Responsible management in business today means balancing the interests of the entire world (people, business, environment) in order to benefit existing as well as future generations. Identify a company or organisation of your choice. identify ONE major responsible management challenge your case company faces. Choose ONE of the following corporate functions to address that challenge […]
Product Launch – Marketing
Product launch, consumer behaviour and the responsible marketer. Students will assume the role of marketing manager for a company (such as Nykaa), and will be provided with a brief to launch a new product/ product category. Nykaa is planning to launch a new product / product category within the next six months, and you have […]
Landslides in India
Landslides, when catastrophic, can cause a lot of devastation. Landslides today are caused not just naturally but also because of unplanned human activity on the hills. In many places in India, people continue to carry out modifications on the hill slopes, without carrying our proper slope stability analysis, despite being aware of the consequences. What […]
Social media metrics to assess social media marketing performance
Various types of social media metrics that can be used to assess brands’ social media marketing performance. Social reach Most companies track the social reach of their social marketing activities in order to understand how their social posts are faring. This metric reveals the number of users to whom the company’s social posts are reaching; […]
The Three Musketeers- Alexandre Dumas
Author Alexandre Dumas’s The Three Musketeers is an adventure tale full of intrigue, passion, bravery, revenge, loyalty and unswerving friendship. The novel never sags in its energy, moving swiftly from one incident to the next as it blends the fantastical with real figures and events from 17th-century France. A young man named d’Artagnan from Gascony […]
Criminal Procedure Code
The Code of Criminal Procedure (1973) provides the machinery for the investigation of crime, apprehension of suspected criminals, collection of evidence, determination of guilt or innocence of the accused person and the determination of punishment of the guilty, in India. Case: 1. At around 12 Noon of April 22, 2020, the Station House officer (SHO) […]
Lean Startup by Eric Ries
The Lean Startup by Eric Ries is a book written for entrepreneurs and talks about how startups should go about launching their business. The author says that any startup should build a Minimum Viable Product, test it, learn from it, and build the next version. It should do this often during the product development. Write […]
Impact of the movie ‘Life is Beautiful’ on me
The expression of creative skills of humans using any visual form can be considered to be an art of work, whereas activism is about working to bring about any political or social change. This is a personal essay where I share my life experiences and the impact the movie ‘Life is Beautiful’ had on me […]
F & B Services: Table Service rules in the hotel industry
Table setup and Service rules in the hotel industry. Handling Cutlery, Glassware and Setting the Table When setting cutlery and glassware be mindful that you do not leave fingerprints. Use napkins or cloths to prevent fingerprints from forming. Glassware is always placed to the right of the guest, regardless of service style. All glassware and […]
Pay-Per-click (PPC) advertising
Pay-Per-click (PPC) advertising is one of the best ways to generate targeted traffic quickly to a website. The ads will bring in visitors who are already looking for the kind of products the business is marketing. A similar result using SEO would require much more time. When an online user enters a query for a […]
Founding Fathers of the Hotel Industry
Cornelius Van Horne He started the hotel company “Canadian Pacific Hotels (CPH)”, a division of the Canadian Pacific Railway (CPR). Mount Stephen House located in the wilds of the Canadian Rocky Mountains was the first-ever CPH property in 1886, but it was more of a dining stop initially. Fairmont Banff Springs was the first of […]
The 48 Laws of Power by Robert Greene
The 48 Laws of Power (1998) by American author Robert Greene, is a non-fiction book and a bestseller, it is very popular with prison inmates and celebrities. This classic book is about acquiring and keeping power. Here are the 48 laws: Never outshine the master Never put too much trust in friends: learn to use […]
Website for Business: Designing and Building Best Practices
Designing and building a web presence involves various elements and marketers must have a comprehensive understanding of these elements, and they must also know how to map the company objectives to these elements. From designing to team management, building a web presence is an important part of a marketer’s role since it involves creating the […]
Digital Business, Innovation & Transformation
When it comes to digital business and innovation, students will need to learn about the following: Analyze the application of business intelligence and the impact on organizations. Contemporary issues and challenges in the management of information systems. Analyse the role of digital capability in the enterprise. World’s leading innovators on Digital Business: “In today’s era […]
JB Hi Fi Marketing strategy: critical Analysis
JB Hi-Fi is Australia’s Largest Home Entertainment Retailer. Here, we do a critical analysis of its Marketing Strategy (offline as well as online). Introduction JB Hi Fi is a renowned brand that sells a variety of electronic goods. The core business of the company is to sell electronic goods in-store and online. JB has a […]
Impact of Terrorism on Tourism
This is a research report on how Terrorism impacts Tourism. Causes of terrorism and impact on Tourism If you are planning holidays at a particular destination, would you still consider that destination if there has been a terrorism activity? Would you consider a destination for travel if it is continuously affected by terrorism? However, the […]
Travel & Tourism Management (Notes and Case Studies)
For several countries in the world, Tourism significantly impacts the local economy, there exists a positive relationship between economic development and the number of tourists that come to India, creating lots of jobs and earning substantial revenue. Every year, millions of people travel, either within the country or go off to foreign locations for their […]
Class and Inequality in God’s without Men by Hari Kunzru (Book Review)
“Haikya! I have taken so many tablets of pseudoephedrine! It took me so long to get!” (p.1). As a devout Christian, this was the moment I realised that despite the title ‘GOD’S without men’, this was no ordinary religious book. The sole reason for my choice for review. However, the mythical native American creature Coyote […]
Food and Water Security
Many experts are predicting that future wars are going to be fought over water. Big cities in the world are already facing a water crisis. While India might be abundant right now in food production, there is a lot that needs to be done when it comes to making the availability of clean water to […]