Black Book Project Topics, Ideas & Samples

It is important to choose an appropriate topic for your final year black book project. It should be relevant and related to your electives, and should be of interest to you. Here are various Black Book Project topic ideas for your final year work.

Black Book Project Topic Ideas For Various Disciplines

Black Book Project Topic Ideas For Marketing

Here are Black Book Project Topic Ideas For Marketing:

• Study of test marketing and customer interaction
• A study of the MAREKETING STRATEGIES of MCDONALDS
• Market analysis and sales development of Amul milk
• Role of integrated marketing communication in Life Insurance
• Marketing survey and channel development
• Marketing Strategy of Cadbury Company
• Lux marketing
• Bisleri marketing project
• Customer relationship management and services marketing
• Impact of marketing activities on the sales of pharmaceutical companies
• Effectiveness of integrated marketing communication with respect to consumer attitude towards brand
• Attitude of people in different roles towards direct marketing
• Relationship between marketing research, customer knowledge and company sales
• Comparative study of sellers and buyers in market acceptability of licensed software
• Effects of product, market and organizational characteristics on market research practices
• Effects of search engine optimization on marketing performance of the companies
• Brand awareness and brand attitude as the predictors of market share
• Effect of mobile marketing on youngsters
• Study on strategies for promoting retailer’s brands
• Marketing strategy adopted for selling different mobiles
• Marketing strategy for multi-head computer embroidery machines
• Effective Brand Management

Black Book Project Topic Ideas For Advertising

Here are Black Book Project Topic Ideas For Advertising:

• Radio advertising
• Advertising in schools
• How Commercial Advertisements are made
• Portrayal of women in advertisements
• Role of children in advertising
• Alcohol and drugs in advertisements
• Smoking in advertisements
• History of advertising
• Innovative advertising campaigns
• Role of celebrities in advertisements
• Political advertising
• Advertising in the 21st century
• Internet advertising
• Popular Designer Ads
• Effect of advertisements on children
• Effect of recession advertising
• Application of advertising through cell phone framework among different types of goods and services
• Relationship between consumers internal usage practices and awareness to internal advertising
• Effect of deceptive advertising on consumer loyalty in any sector
• Effect of advertising research practices on organizational performance
• Relationship between corporate image and mobile phone advertising
• Revival of radio advertising in India
• Role of outdoor advertising in bringing awareness and developing perception for social causes
• Relationship between advertising, word of mouth and experiential perspective with respect to purchase intent
• Impact of advertising and price sensitivity and consumer buying behavior
• Influence of humour advertising on consumer brand perception
• Association between advertising messages’ content and response of the children

Black Book Project Topic Ideas For Consumer Behaviors

Here are Black Book Project Topic Ideas For Consumer Behaviors:

• Study on Consumer Behaviour in Automobile Industry
• Study on Consumer Behaviour related to different soap brands in Mumbai
• Consumer Behaviour towards public sector and private sector banks
• Study of Consumer Behaviour towards Life Insurance products in Mumbai
• Analysis of Consumer Behaviour in upgrading to conspicuous goods in branded apparels
• Consumer Behaviour towards Electronic Security solutions
• Study on changing consumer preference towards organized retailing and unorganized retailing
• Impact of promotional activities at mall on consumer’s behavior at shopping malls
• Study on factors influencing adaptability and usability of consumer electronics
• Future of consumer durables pertaining to Big Bazaar
• Influence of branding on consumer behavior
• Study on consumer electronics industry in India
• Consumer perception of M-commerce
• Study on consumer’s perception towards branded jewellery
• Importance of insurance to consumers
• Study on cross sales of sequentially ordered products in the consumer banking industry
• Feasibility study on consumer’s perception towards electronic moving messages – outdoor media advertising industry
• Consumer Behaviour in Buying Ball pens
• Study on consumer perception towards service quality of internet banking
• Consumer’s perception towards luxury car segment
• Impact of loyalty programs on consumer purchase behavior and loyalty
• Study on consumer perception of organized retailing in India
• Comparison between Samsung and other consumer durable brands
• Consumer satisfaction towards Nestle products
• Consumer’s buying behavior towards branded clothes in Delhi

Black Book Project Topic Ideas For Business Ethics

Here are Black Book Project Topic Ideas For Business Ethics:

• History and Teachings of Business Ethics
• Cross-cultural ethical issues of China and India
• Professional ethics of Indian managers and employees
• Corporate Wrongdoing – Corruption practices
• Role of top management in ethics
• Strategic planning of ethical culture in organizations
• Business deregulation policies and strategies
• International Business Strategies
• Benefits and disadvantages of public-private partnerships
• Functioning of business ethics in various departments of a business organization
• Human rights and labour practices
• Business of producing firearms ethical in the light of many civilian deaths
• Ethics of public-private partnerships
• Corporate social responsibility – way to cover exorbitant charges
• Are huge profits during recession justified?
• Targeted online advertising
• Collection of customer personal data by corporate

Black Book Project Topic Ideas For HR

Black Book Project Topic Ideas For HR:

• Employee Attitude towards the Organization
• Employee Motivation
• Recruitment and selection

Black Book Project Topic Ideas On Strategic Management

Black Book Project Topic Ideas On Strategic Management:

• Strategies used to build successful internet based customer services
• Report on BEST undertaking
• Six Sigma In Indian Industries
• Promotion strategies followed in insurance sector
• Organizational Study and marketing strategies of an organization
• Study of developing a communication strategy for an organization
• Study on strategies for optimizing the competency of middle level managers with reference to bank sector
• Analysis of the role of outdoor advertising and establishing strategies for managing space media
• ERP implementation strategies
• Supply Chain Management : International Market

Black Book Project Topic Ideas For Finance

Here are Black Book Project Topic Ideas For Banking, Insurance, Finance (BAF):

• Foreign Exchange and Risk Management
• Role of Financial Institutions in India
• Mutual Fund Schemes (Comparative Analysis)
• India Infoline: Derivatives
• Strategies on Derivative Trading
• Banking, Banking and Insurance, Retail banking, Investment Banking, Mobile Banking, Commercial Banking, Internet Banking, e-Banking, Retail Banking, Merchant Banking, Offshore Banking.
• Diversification Applications in Portfolio Management
• Product strategies of private life insurance companies
• Cybercrime in banking sector
• A Study on Financial Problems Faced by Start-Ups in India
• IPO in Indian market

Black book Project Samples

IKEA: Black book Project

Every company goes through different phases in its lifecycle and may adopt different strategies depending on the stage it is in. International expansion is a strategy used by several big companies, that wish to target more markets in order to seek further growth and revenues. IKEA is a multinational company that makes furniture, home furnishings, and useful household items. The company is already present in several countries and decided to enter India a few years back.

Problem Statement

MNC’s that succeed in one country may not succeed in another country with the same set of strategies. IKEA is an MNC and present in several countries. There is a need to understand the reasons why it chose India for expansion and the challenges faced by IKEA in India compared to other countries and how it overcame the challenges.

Research Questions

This research project will try to understand the reasons for its expansion in India and will study the strategies that it has used to expand in India. It will also make suitable recommendations.

• Why are emerging countries like India important for IKEA’s expansion plan?
• What are the effective strategies used by IKEA to expand in India and to reach out to the target segment/s?

Research Objectives

The main objectives of this research work include:

• Understand the reasons that prompt MNCs to expand in other geographical location.
• The marketing strategies used by MNCs in foreign markets considering the uniqueness of those markets.

Methodology

This research work will use primary as well as secondary research to gather information and to answer the various research questions.

Primary research will include survey questionnaire of people who have experienced shopping in IKEA. Secondary research will include going through news articles, journals and books to collect more information related to the various research objectives.

Literature Review

Most fast-growing companies try to take their operations overseas into lucrative foreign markets, once they are established in their home country. Through international expansion, these businesses are seeking to reach the next level of growth and expanding in other countries is one way to do that. It helps a company get access to new markets and also makes their growth more sustainable (Hohenthal et al., 2003).

The Ansoff Matrix, also known as the Product/Market Expansion Grid, is a tool commonly used by firms to plan their growth strategies. The matrix reveals four strategies that a firm can use to grow. One of the market strategies is Market Development, which focuses on entering a new market using the firm’s existing products (Hussain et al., 2013). Firms can adopt one of several modes in order to expand in a country. The first part of the study will take a look at theories related to international expansion and marketing strategies. The second part will then study how IKEA has used these to expand in India.

Contact us for the full sample.

Bibliography

Hohenthal, J., Johanson, J., & Johanson, M. (2003). Market discovery and the international expansion of the firm. International Business Review, 12(6), 659-672.

Hussain, S., Khattak, J., Rizwan, A., & Latif, M. A. (2013). ANSOFF matrix, environment, and growth-an interactive triangle. Management and Administrative Sciences Review, 2(2), 196-206.

IKEA plans to open both small and large format stores in India’s bigger cities

IKEA products would now be cheaper in India

IKEA- The new master of Glocalization in India?

Various Investment Avenues In The Market

Black Book Project on A Comparative Study on Various Investment Avenues In The Market, for MASTERS OF FINANCIAL MANAGEMENT (MFM).

Almost every one has a portfolio of investments; the portfolio is likely to comprise financial assets and real assets. This project will be mainly focused on the financial assets such as insurance, stock, mutual fund, bonds etc.

Abstract

This study analyses the investment portfolio of the individual and the various Risks and Returns calculation are made for the various avenues in order to suggest the suitable portfolio for the individual based on the risk appetite of the person. The methodology used is descriptive and exploratory research. The data were collected from 70 respondents using questionnaires. Most of the respondents were qualified and income group people.

It is shown from the analysis that the majority of the respondents feels that the risk and the return are more important factor in the investment and also in the insurance plan they prefer, accumulation plan, and in the case of mutual find they prefer Regular & Capital appreciation.

Statistical test shows that the occupation of the respondents have directly influence in the choice of the investment avenues and the ANOVA proves the risk and return are most important factor and the rank co-relation show that the investment Porto folio doesn’t suit the scientific portfolio.

Finally it has been suggested a that insurance should be viewed has a risk cover not an investment avenues,50 % should be in guaranteed addition, 30 % in mutual fund and 20% in stocks.

STATEMENT OF PROBLEM

Based on the definition of problem, it’s clearly understandable that a problem doesn’t necessarily mean that something is seriously wrong with a current situation that has to be rectified immediately. But a “Problem” could simply indicate an interest in a difficulty where findings the correct answers might help to boost an existing situation.

In this scenario the investment portfolio should be mainly focused on availability of correct quantity of cash at the correct time to the correct person may be called as an efficient portfolio. “Here the problem of the study is mainly focused on looking for efficient portfolio of the individuals supported risk appetite of the person”.

Excerpts from the main black book project

OBJECTIVE OF STUDY

PRIMARY OBJECTIVE

• To find out the various parameters that an investor look from an investment.
• To learn what a investor look from an insurance plan.
• To know the investors level of information in open-end fund and also the various factors that they give the impression of being from the Mutual Funds
• To discover which Investment Avenue gives high return from the investor point of view.
• To find out which Investment Avenue gives high return from the investor point of view.
• To know which Investment avenue gains more Risks from the investor point of view

SECONDARY OBJECTIVE:

To calculate Risk and Return for Insurance plan, Mutual Funds Schemes and Stocks. To correlate the ranks and suggest the Portfolio. To the organization it is to get to know that which avenue attack’s more number of investors within the form of portfolio they follow.

The Scope of the study is to probe among the investor of Chennai. The study was conducted for the amount of three months carrying various places in Chennai. Primary data was collected from the investors and Secondary data was collected from the Journals, Magazines and computing machine.

RESEARCH METHODOLOGY

The present study used convenience sampling and followed the first survey method. Respondents (male and female) were a group of investors who fell in the people 20 to 55.

SAMPLING DESIGN

While Developing a Sampling Design. The Researcher must listen to the subsequent points.

SAMPLING FRAME: Sampling Frame is Representation of elements of target population that incorporates an inventory or set of direction for identifying the target population.

TYPE OF SAMPLING:

PROBABILITY SAMPLING:

Under this Sampling procedure, every item of the universe has an equal chance of inclusion within the sample. the acceptable method for this study is probability sampling, In probability sampling technique, Simple Random Technique has been followed for this Study.

Research Design:

The research design chosen for the project has been descriptive in nature.

DESCRIPTIVE RESEARCH:

Descriptive research includes surveys and fact-finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present. The questionnaires are used for collecting responses from the respondents.

Sources of Data:

There are two different methods for collection of information to conduct this Descriptive Research study.

Primary Data Collection Method, Secondary Data Collection Method

In this study the primary data collection method have been used to collect data.

Primary Data Collection: Primary data are those which are collected a fresh and for the primary time and thus happen to be original in character. Primary data collection is nothing but the information that is directly collected from the people by the researcher himself. Primary data may pertain to demographic / socio economic characteristics or the customers, altitudes and opinions of individuals, their awareness and knowledge and other similar aspects.

In this study Primary Data collection method has helped the researcher to an excellent extent in arriving at the results.

METHODS OF PRIMARY DATA COLLECTION:

The method used for collecting Primary data is Survey.

SURVEY METHOD: Survey method is that the systematic gathering of information from the respondents survey is that the most typically used method of primary data this can be widely used because of its ease of use. The present study used convenience sampling and followed the first survey method. Respondents (male and female) were a bunch of investors who fell within the people 20 to 55.

Findings

The analysis shows that people don’t invest a fixed amount, it depends on their monthly budget or monthly fix income or salary. Normally people save the amount after their deducting monthly expenses which is depend on their monthly income. after all expenses and standard of living is depend on people’s monthly income.

Equity-oriented mutual funds may witness symbolic downturn amid stressful events but investing for long term period has lesser risk and gives higher returns.

People want returns or growth in fast or speedy way but in fastest way there is higher risk involved.

As per survey people use Demat ac for trading on regular basis and if market drops they wait to increase more instead of bearing loss amount.