TY. BMM Advertising Design Project: Things to do

Here are the things (branding and promotional materials) that you will have to submit as part of your TY. BMM Ad Design project.

1. Logo unit (logotype+/ trade symbol+ tagline)
2. Logo design booklet
3. Stationary (Visiting card, Letterhead, envelope, Docket)
4. Merchandise (utility freebies such as Mug / Pen stand / Keychain /T shirt/ umbrella/ book mark/ calendar etc) – any one
5. Press ads (series of 3 newspaper ads) synergy maintained
6. Print ads (2 Magazine ads); regional is also okay
7. Outdoor (hoardings etc) 1 only
8. Ambient/Transit/Innovative (any one)
9. Point of sale (danglers/standee/show card/tent card /strut card/ Baloon / Kiosk) – any one
   
   
10. Ad Campaign
11. Poster
12. Transit ads
13. Public displays
14. In store displays
15. Danglers
16. Ambient ads
17. Layout of ambient ad ( brief, solution and result)
18. Promotional ideas
19. Packaging
20. Newspaper ads
21. Standies
    
    
22. TVC storyboard (12-15 key frames with description/OSD/SFX/VFX/voice over & transitions) – you can submit drawn or digital
23. Web/internet ads (pop up/web banner /scroll etc).

For the Web ads:

• Website ad Sizes (Pixels) – 728×90, 468×60, 160×600, 336×280, 120×600, 234×60, 180×150, 125×125
• You can provide YouTube screenshot and put in ads.
• Web banners, you may use third party websites where banners and ads can be placed
• The ads can be part of Emailers
• Website / Micro site for the product
• Facebook page
• Emailer

Here are some videos to give you an idea.

TY BMM Advertising Design Project. Video shows all the branding and promotional items that you need to submit as part of your project.

BMM Ad Design Project. The product range is Ceiling and Table Fans; the promotional video explains the various features of the fans.